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Bosch India And GVK-EMRI Launch eCall Services To Tackle Road Emergencies
Bosch India partners with GVK-EMRI to launch eCall; the service will address road emergencies with 24/ 7 service centre.
In a report published by the National Crime Records Bureau (NCRB) Annual Report, 2015 on "Accidental Deaths and Suicides In India", a massive 93.5 percent of 4,96,762 traffic accidents reported during 2015 are road accidents.
Addressing the concern, Robert Bosch Engineering and Business Solutions (RBEI) and GVK Emergency Management And Research Institute (GVK-EMRI) signed a Memorandum of Understanding (MoU) to launch 'eCall' to tackle road emergencies.
Bosch's eCall is a centralised emergency response handling system which covers all major public safety answering points that include the hospital, police, and fire. The service will be available inside all vehicles fitted with this Bosch product.
The priority will be to mobilise quick response in severe accidents or life-threatening situations on the road.
To address road fatalities which have been a big issue in India, Mr Vijay Ratnaparkhe, President and Managing Director of RBEI said, "We want to focus on connected technology solutions that will benefit the people of India. Road fatalities have been a big issue in India and here is an effort to work towards providing quicker help to the persons concerned. The priority is the 'Golden Hour', to reduce the time between the accident and the time when help arrives."
So how does Bosch And GVK-EMRI eCall service work?
In a case of a severe accident, an emergency call is automatically sent to the 24/ 7 Bosch Service Center. Simultaneously, data including the vehicle details, current location, time and direction of travel will be transmitted.
Once the service centre receives the emergency call, the service centre from Bosch contacts the driver through a speech unit. If the voice connection is not established following an eCall, the Bosch associate notifies the rescue forces directly.
Also, a voice connection is established with the GVK EMRI operated dedicated Emergency Control Centre facilitating ambulance assignment.
GVK-EMRI currently operates '108 Emergency Response Service' under the public-private-partnership model (PPP) in 14 states, 2 Union Territories, and covers close to 750 million population.
Additionally, the advantage of this solution is the multilingual ability of the control centres; it is vital to be able to communicate clearly and speedily with people involved in the accident and with local authorities.
Also, the driver can activate eCall manually by pushing a button - for example, if they witness an accident without being involved in it. It is also relevant for women who feel insecure in the vehicle.
On the occasion of the signing of the MoU, Mr K Krishnam Raju, Director, GVK EMRI said "The burden of road traffic accidents and related disabilities and mortality is increasing in India. Almost 1.4 lakh people lose their lives road accidents in India, thereby impacting the well-being and happiness of many families."
About the partnership, Mr Raju said, "Bosch is an acknowledged leader in the mobility sector and has come out with this unique product for the benefit of motorists.This partnership will enable access to Bosch's technology for providing a prompt emergency response by faster sensing of road traffic accident-related emergencies. Jointly we will strive for a prompt emergency assistance in such cases, thereby saving many more precious lives."
Consumers are demanding a higher level of convenience and safety with the increase of connectivity. Commenting on the demand, Mr Joerg Fischer, President of Bosch Service Solutions said, "As the reach of global connectivity increases, consumers demand a higher level of convenience and safety. We believe in adding safety to the world of driving, and in this context, we are introducing eCall to the Indian market. We are sure that our collaboration with GVK-EMRI will improve safety on the streets and people and their families worry about one thing less while driving."
Bosch has been at the forefront in providing the last mile emergency call solutions since 2012. The company currently supports in more than 38 countries, and 16 languages (+3 Indian languages).
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