Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

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The Datsun redi-GO was quick to gain attention in India since launch, and the attention gained by the entry-level car has been positive and negative.

Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

As per latest news, the carmaker is now under the scanner of the Consumer Complaint Council (CCC) of Advertising Standards Council of India (ASIC), for a ‘misleading ad'.

Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

In an advertisement, Datsun says that the entry-level redi-GO is priced at Rs 2.39 lakh. The ad regulator however, says this is misleading.

Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

The regulator said, "The Datsun redi-Go advertisement is misleading by implication. The advertisement's claim, 'Datsun redi-GO starting from Rs 2.39 lakh' was not substantiated with supporting evidence of genuine customers who have availed of this offer."

Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

ASIC said mails have been sent to Nissan India (Datsun's parent company) about the carmaker's misleading ad and there has been reply yet.

Datsun redi-GO’s Misleading Ad Now Under The Advertising Council’s Scanner

For Nissan, this is not the first time being penalised. In 2012, the Japanese carmaker was fined $20,000 by The Australian Competition and Consumer Commission (AICCC) for misleading Australian consumers by selling a vehicle for more than the advertised price.

(with PTI inputs)

Read more on: #datsun #nissan #auto news
Story first published: Tuesday, December 20, 2016, 16:43 [IST]
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