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Nissan Student Brand Manager Enters Its Third Year
The fourth Nissan Student Brand Manager (NSBM) campaign has started, with more than 4,000 expected entries from across the country. 30 B-school students will be finalised, from which a final winner will emerge, who will get to drive away in a Nissan Micra.
NSBM is a personality and skill development program for B-student in India. The only one of its kind, the program provides an opportunity for selected students to demonstrate their brand building and management skills. Participants are required to create events, hold test drives, raise awareness about the brand Nissan and more. The students get a period of six months, with funding from Nissan to carry out their initiatives. For more details about the NSBM program check out the PR after the gallery.
From Left to Right: Mr. Nitish Tipnis - Director, Sales & Marketing - Hover Automotive India (National Sales Company for Nissan India) along with Mr. Prahlad Kakkar - Jury Member for Nissan Student Brand Manager 2013 and Student Brand Managers of previous editions. The company today announced the ‘Nissan Student Brand Manager' (NSBM) Program 2013, a unique initiative to promote its brand in India.
Mr. Nitish Tipnis - Director, Sales & Marketing - Hover Automotive India (National Sales Company for Nissan India) and Mr. Prahlad Kakkar - Jury Member for Nissan Student Brand Manager 2013 posing with the Nissan Micra at the kick-off of Nissan Student Brand Manager 2013.
NISSAN LAUNCHES ITS FAMED STUDENT BRAND MANAGER CAMPAIGN FOR THE YEAR 2013
- National Winner will win a new Micra as the final prize
- Facebook following for the campaign swells to 102,000
Bangalore, India (June 20, 2013): The Nissan Student Brand Manager programme (NSBM) entered its fourth consecutive year with the launch of the 2013 season.
The company, which is accepting entries into the program is targeting more than 4,000 registrations with the aim of appointing 30 NSBM's for the next six months. Nissan will make the NSBM platform a lot more rewarding this year by gifting the ‘Nissan Micra' as the final prize to the national winner.
Nissan is the only auto company in India to have such a unique and challenging programme like NSBM which helps B-School students to showcase their talent and prepares them for the corporate world.
NSBM's success is reflected in its Facebook following which has grown to 102,000 this year from just around 1000 in 2010, when it was first launched. NSBM is now recognized by more than 500 B-Schools across India, including some of the most prestigious like the Indian Institute of management (IIM), FMS (Faculty of Management Studies), Indian Institute of Foreign Trade (IIFT), Symbiosis Institute of Business management (SIBM) and the Indian Institute of Technology (IIT).
The six month schedule commences in July 2013 and culminates in December 2013. Each year the program has evolved qualitatively in terms of tasks allocated to the students. Each NSBM selected is expected to perform four innovative marketing activities during the six months in their campus and community involving the Nissan brand and products. The 2012 batch of NSBMs went all out and initiated around 96 marketing activities. Innovations like these are aimed at increasing Nissan's presence in diversified markets across India.
Launching the campaign, Mr. Nitish Tipnis, Director Sales & Marketing Hover Automotive India (Nissan India's NSC) said, "The fact that NSBM programme is entering its fourth consecutive year reflects our commitment to identify and nurture management talent. It also helps us build our brand association with young people in India, who will be tomorrow's leaders of the corporate world. The programme exposes the students to the auto industry, competition and the Nissan brand. We are also overwhelmed by the Facebook following - it only affirms that NSBM is now an aspiration amongst the B-School students."
The NSBM 2013 will culminate in the selection of 30 Nissan Student Brand Managers who will receive a grant for six months to help them conceptualize and implement ideas on Nissan brand visibility and impact. As a NSBM they will also get a Nissan Micra to conduct activities such as test drives and host marketing activities and align their thoughts to the product propositions.
The range of activities will vary from creating unique events of their own from setting up test-drive days at their respective colleges to creating buzz about brand Nissan among the student community. The campaign will be open to management students across the country, including the Eastern region, which has now joined the pool of B-Schools.
Describing his success, Mr. Anuj Nagpal, one of the student brand managers of 2012 said, "The belief of ‘true learning is what you learn on the job' has firmly stood true as a NSBM. It's one of those rare opportunities wherein I got to implement distinguished Professor Philip Kotler's marketing theory into the real world of dynamic competition. Working with Nissan also gives one the desired exposure to stakeholders like dealer partners and prospective customers."
About the Jury:
This year the jury includes eminent personalities from diverse fields including Mr. Prahlad Kakkar, Mr. Josy Paul, Mr. Harish Bijoor and Mr. Hormazd Sorabjee amongst others who share their expertise and help make NSBM a lot more demanding and arduous.
Participation and Selection Criteria
- Stage 1: Online registration, SMS (who am I in 160 characters), and sharing on Facebook
- Stage 2: (Elimination round): Video making on 2 scenarios
- Stage 3: (Zonal round): 5 zones, 25 students from each zone. Case study to be shared followed by PPT with jury.
- Stage 4: (Grand Finale): 30 students. Team agency pitch and reach the car final interview.
About Nissan Student Brand Manager Program
NSBM is an honorary position where every B-school student gets a unique chance to represent the Nissan brand within his peers and acquire hands on marketing experience, while pursuing his education. This program is meant only for B-school students in India. These students look for an association with an International brand, which helps them to stand out amongst the crowd. The programme was launched with an objective to provide the best learning platform for students to learn and become trained. NSBM was initiated in 2010. It began with 11 NSBMs in 2010, and expanded to 24 NSBMs in 2012.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, sports, SUV and sedan segments in India. Nissan together with its global Alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan has appointed Hover Automotive India Pvt. Ltd. as a sole distributor for India to handle sales and marketing, dealer development, customer relationship management and after sales. NMIPL registered sales over 33,000 units in FY 2011. For more information, visit www.nissan.in.
About Hover Automotive India
Hover Automotive India (HAI) is the national sales company (NSC) of Nissan Motor Co. Ltd (NML), Japan acting as the sole and exclusive distributor for managing the marketing, sales, after-sales service, training & dealer development functions for the entire territory of India. HAI functions as an independent company to accelerate the sales and build customer touch points across India for the Nissan brand of vehicles.
HAI was formed by three global entrepreneurs. Mr. Moez Mangalji, proprietor of global hospitality chain Westmont Group, Mr. G.M. Singh, founder and Chairman of the Mumbai based GMS group and Mr. Kevin Whalen, founding member of the US based fortune 500 company ‘Group One Automotive.' Together, these eminent entrepreneurs form HAI's board of directors and bring with them world class expertise of aligning with global brands to deliver unmatched speed to market and unparalleled customer service. For more details visit: www.hai.net.in
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