Hero MotoCorp To Shift Focus On Scooter Market In India — Look To Challenge Honda Two-Wheelers

Hero MotoCorp is said to change its strategy for the Indian market. The world's largest two-wheeler manufacturer will shift its focus on scooters in the Indian market. Their plan is to expand their presence in the Indian scooter segment, starting with their latest launches: Maestro Edge 125 and Pleasure Plus.

Hero scooters sales

According to ET Auto, Hero MotoCorp has a market share of just 11 percent in the Indian scooter segment. The company recorded a sales of 719,087 units in the segment in the previous financial year. The company is now planning to launch more scooters in the country, in a bid to take on Honda Motorcycles & Scooters India (HMSI).

Honda two-wheelers or HMSI currently own the scooter segment in the country, with a 55 percent market share. Hero hopes to challenge the Japanese brand in the country and expand its share in the segment.

Hero scooters sales

Sanjay Bhan, Sales Head, Hero MotoCorp told ET Auto:

"We do see that scooters will have a reasonably decent role to play in society. Scooters are often a second purchase in the family. And as the largest motorcycle manufacturer, that puts us in the best position we can be in - to offer both these options to our customers. We recognise this 32-35% band will be there and we are therefore ready to maximise our gains in the category."

Hero MotoCorp just launched two new products in the Indian scooter segment, the Maestro Edge 125 and the Pleasure Plus 110. The Hero Maestro Edge 125 is available in three variants with a starting price of Rs 58,500 while the Hero Pleasure Plus 110 comes with a starting price of Rs 47,300. Both prices are ex-showroom (Delhi).

Hero scooters sales

Apart from the two scooters, Hero also introduced three new motorcycles in the Indian market: Xpulse 200, Xpulse 200T and the Xtreme 200S. The Hero Xpulse 200 is the first adventure-tourer offering from the Indian brand and is also the most-affordable ADV in the market currently. The Hero Xtreme 200S, on the other hand is a faired version of the Xtreme 200R offering already available in India. 

Thoughts On The Hero MotoCorp Scooters Sales In India

Hero MotoCorp is the world's largest two-wheeler manufacturer and offers a range of products in the Indian market. The company is now looking to shift focus towards scooter sales in India, a segment they are still lagging in. Hero also launched two new scooters in the country and have plans to launch more, in a bid to expand its presence in the segment.

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Read more on: #hero motocorp
Article Published On: Tuesday, May 14, 2019, 11:14 [IST]
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