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As we know that our roads have become risky due to the rising traffic, Castrol India, supported by United Way Mumbai, launched a special community impact initiative - United for Road Safety (URS). This campaign took place on February 6, 2017, which was to educate and sensitize youth about road safety across the nation.
Akshay Kamble of Dr. Babasaheb Ambedkar College of Commerce and Economics, Wadala, was titled as the winner in the short filmmaking category. The Castrol powered 'Two Wheels One Life' road safety campaign was held across 106 colleges in Mumbai. The competition was part of Castrol India's initiatives to drive road safety across the country.
Besides the two wheels program, the URS campaign also includes safe riding skill training for youth. Until now, over 5,000 youth have been positively impacted through these programs.
More than 250 students participated in the intercollegiate competition held under the Two Wheels One Life campaign. The competition included four key competitive activities - street plays, poster making, short film making and pledge wall making.
The grand finale of this Two Wheels One Life competition was held at Guru Nanak Khalsa College of Arts, Science and Commerce, Matunga.
Giving away the prizes, Mr. Milind Bharambe (IPS), Jt. Commissioner of Police (Traffic), Mumbai exhorted the youth to be careful whilst riding bikes. He said, "Someone cares for your life more than you yourself and those are your loved ones at home. When an accident happens, it impacts not just the person in the accident but entire families. So don't let the accident reach your home. Be cautious and be safe."
Akshay, the winner of the short filmmaking category, received a cash prize of Rs 50,000. On the other hand, several other participants won prizes like riding gears and accessories, iPod, tablet, Go Pro camera and wrist watches were also given away across various categories.
Since the last few weeks, the team set up road safety booths and conducted edutainment activities in 14 colleges across Mumbai. the total participation was over 3500 youths.
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