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Honda Activa Hits Another Milestone In The Indian Two-Wheeler Industry — Are The Rivals Listening?
Honda Activa crosses 20 lakh unit sales within seven months.
Honda Activa is on a roll in the Indian market. Recently, the Honda sold over 50,000 units of the Activa on Navaratri, and now the popular scooter has added another milestone to its name in the Indian market.
Honda Activa is the only brand in the Indian two-wheeler industry to cross 20 lakh unit sales in just seven months. All the more interesting is the fact that the first 20 lakh units came in 7 years, while the latest 20 lakh units came in just seven months.
Honda two-wheeler claims that a new family is purchasing the Activa every 9th second. The Activa seems to be the popular and famous brand in every household in India. Much of the credit comes from its practicality and affordable pricing.
The sales of the Honda Activa has grown three folds from 7.3 lakh units in 2012-13 to over 20 lakh units in 2017-18, that's a phenomenal growth of 180 percent.
So what makes the Honda Activa such a prominent two-wheeler in the Indian market?
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Reinventing The Activa
Honda launched the Activa with a 102cc engine in 2001, and it immediately went to register sales of 50,000 units. In the 2004-05 period, Honda clocked sales unit of 5,00,000, and in the following year, the company sold 10,00,000 units.
In 2009, Honda revised the Activa with new features such as more powerful 109.2cc engine, Combi-brake System (CBS) along with tubeless tyres.
During the period between 2012-13, the Activa clocked 50,00,000 unit sales, and in 2013-14, Honda updates the Activa with a new engine known as the Honda Eco Technology (HET) to offer better fuel efficiency.
The latest generation Honda Activa boasts of new and modern features such as optional mobile charging port, BS-IV engine, Automatic Headlight On (AHO) and came with new vibrant colours.
With Honda reinventing the Activa regularly, customers were continued to be impressed with its agility, features, and practicality. The scooter reached the No. 1 position in the top 10 selling two-wheelers in the country in 2016-17 and broke into the bastion of motorcycles.
Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, "'India Loves Activa' is yet again amplified with this new milestone, and Activa continues to lead as the highest selling two-wheeler of India. Now led by Activa, India is getting scooterized like never before."
"Activa's unprecedented popularity as the most preferred two-wheeler brand is due to its continued evolution ahead of times in terms of advanced features, unisex styling, mileage, and convenience. Now, as scooterization has started making rapid inroads in semi-urban and rural areas, Honda is confident that Activa will continue to grow as the No. 1 choice of India."
DriveSpark Thinks!
The Honda Activa has more or less become a household name of every Indian family. The scooter is popular among the youths, women as well as men for its practicality. Also, Honda is aggressive in its after-sales experience, which has led to the tremendous growth of the Honda Activa.
