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India’s Most Preferred Car Colour Revealed
When buying a car, the colour plays an important role. Especially in India the customers prefer a particular colour.
While buying a new car, the colour plays a vital role. Especially in India, customers look for a particular colour to suit their lifestyle.
According to a report from Droom, the most preferred car colour by the Indian buyers is white. The colour is same across the segment ranging from hatchback to large SUVs.
Usually, the vehicle manufacturers try to offer a variety of colour options to the customers. The paint scheme might range from 9 to 12 colours with the dual colour scheme. So, no wonder we come across so many white coloured vehicles on the road.
The report states that the white colour accounted for 46 percent of the overall sales. It is followed by silver and grey colour with 20 percent and 11 percent sales respectively.
The other colours such as red, orange and black accounted for only around 5 percent of sales. Beige stood at 3 percent, blue and brown were the least demanded colours with just 2 percent demand.
According to experts, the colour is the most visually expressed element in a vehicle. And even the resale value of the car will be determined by the colour. The white and the silver colour gives the most returns to the owner of the vehicle.
According to a study from JD Power, the northern states of the country prefer white colour. In South India, 34 percent sales accounted for white colour. The other parts of the country are experimental in choosing the colour.
But according to industry experts, with more and more women owning cars, the set of colour pattern is expected to change, because women were found to be biased towards brighter colours.
