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Jaguar To Slice The Bigger Share In The Indian Premium Car Market
In another move, he said, the company will soon hire more than 1000 engineers for launching new products. Moreover, the company will apply global strategy to exploit the growing technology and design.
For the company, XF is the core product ever since its launch three years ago and has been on the tremendous growth till date. The growth of the cars indicate the new phase and the company is still identified as a British one not as a global company, he added. He said the company is working out plans to fill the gaps geographically by expanding the brands with new launches.
The priority will be for introducing the brands of future, he said. For Jaguar, China is the largest market as of now with 47% share and is followed by the US and the UK. These two markets promise sustained growth in coming years as these markets are as big as China and Europe. He said there has been void in markets of BRIC and the Middle East where the penetration will be high, he said further. These markets will see the whirlwind launches of XJ, XF and XK and with the lapse in the technical gaps, the company will survive with the established foundation, he mentioned.
The company said XF, a 2.2 lit diesel version seems to grab more business in all markets even across Europe and will counter the fame of BMW, Daimler and Audi. The company hopes that this vehicle will double its volume in Europe while the 3.0 lit petrol will go for a good move in China, Russia and Middle East. He said Jaguar will offer the hybrid alternatives at right time thereby bridging the gap with powertrains. He promised that the volume will rise with high value products and new technologies.
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