Click it and Unblock the Notifications
Yamaha Mascot For Road Safety To Bring Awareness Among Children
Yamaha Motor India Sales (YMIS), the Indian subsidiary of Yamaha Motors yesterday unveiled a mascot to promote their new social program aimed towards promoting road safety.
Yamaha Children Safety Program, as its called, will try to inculcate good road sense in children and parents by bringing awareness about road safety through various educative initiatives.
Also Read: Yamaha PES1 Electric Motorcycle Concept
Yamaha Children Safety Program comes after a good year of growth for the two wheeler manufacturer in India, particularly in the scooter segment. The company believes the new social initiative will further strengthen its brand name, not just among children, but among parents as well.
Yamaha has appointed 12 trainers for the children safety program, all of whom have received special training in Yamaha Motor Company Japan. As part of the program the mascot will visit schools to connect with children. Yamaha has also launched special helmets that will appeal to children.
As for the mascot, it's yet to be given a name. Yamaha is holding a contest to select a suitable name, for children aged between 5 and 12 years. Parents can register their children's name for the contest at their nearest Yamaha dealership. Prizes include, a 1 year scholarship and more. The contest ends on January 12 and the winners will be announced on February 5th.
Mr Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd, said, "The launch of the Brand Mascot is a landmark occasion in Yamaha's journey in India. Through the Mascot we are focusing on building brand connect aggressively yet through a humane initiative. The mascot is an extension of the Safety First campaign for the families (children and parents) in India. We are hopeful that the mascot will create awareness by appealing to the children and parents to participate in Yamaha Children Safety Program (YCSP). We are also hopeful that the ongoing initiative is meant to ensure that riding is associated with fun."
Continue with Google