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Ather Energy opens its sixth showroom in Maharashtra and the latest showroom is located in Thane. The Ather showroom in Thane is the brand's sixth experience centre in Maharashtra after Mumbai, Pune, Nagpur, Ulhasnagar and Nashik.
According to Ather Energy, the demand for Ather Scooters in the state of Maharashtra is strong and increasing. So it is just a matter of time to identify the demand and expand accordingly.
Mr Ravneet S Phokela, Chief Business Officer, Ather Energy, said, "Maharashtra is an important market for Ather Energy, and the state's response to our scooters, the 450X and 450 Plus, has been phenomenal. Customers look at EVs as an upgrade that offers a great riding experience, while also providing modern features and tremendous value. The expansion is driven by the high demand for the Ather 450 series. We will continue to expand our retail presence in the state and across India to facilitate a hassle-free transition to EVs."
Ather Energy has been among the fastest-growing EV manufacturer in India with more than 35 showrooms across the country.
Speaking about Ather electric scooters, these scooters look very premium and sophisticated with their sharp and snazzy styling. Moreover, the whole package feels very modern and well-built with simple, clean and crisp body lines.
At the front, the sharp and tall front section neatly integrates with the LED headlamps and gives the Ather electric scooter a tall yet agile stance. This sense of premium and sophistication is carried over to the opposite end as well with a simple yet neatly designed LED tail lamp that extends onto the sides to the LED turn indicators.
Coming to the sides, the lack of exhaust and slightly exposed aluminium frame gives the Ather electric scooter a very premium and well-engineered look that is unmatched by any other conventionally powered scooter in India.
Ather Energy currently sells two models in the country - Ather 450 Plus and Ather 450X. While the base Ather 450 Plus is powered by a 5.4kW electric motor with 22Nm of peak torque, and a decent-sized 2.4kWh Lithium-ion battery pack, the more premium Ather 450X uses a powerful 6kW electric motor with 26Nm of peak torque and also sports a larger 2.9kWh Lithium-ion battery pack.
According to Ather Energy, the Ather 450 Plus can do 70km on a single charge and takes 10 minutes to add 10km of range while using a suitable fast charger.
Whereas the Ather 450X can do 80km on a fully charged battery pack and the charging time in the Ather 450X has also been reduced compared to the Ather 450 Plus as the Ather 450X takes just 10 minutes to add 15km of range.
Apart from that, both the Ather 450 Plus and Ather 450X are among some of the most well-equipped scooters in the country and they both come with features such as a water-resistant 7-inch touchscreen instrument display that uses an Andriod-based OS, 22-litres of under-seat storage, telescopic front suspension, 12-inch wheels, Google maps and many more.
Pricing for the Ather 450 Plus in Thane is Rs 1.23 lakh (ex-showroom), whereas the Ather 450X costs Rs 1.43 lakh (ex-showroom).
Thoughts About The Ather Space In Thane
As Ather Energy opens its sixth Ather Space in Maharashtra, it is clear that the brand is looking to expand its network to tier-2 and tier-3 cities in India. This move will enable Ather Energy to further expand its brand into developing cities and increase the overall sales figures.