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Chennai based two wheeler manufacturer, Royal Enfield, has registered a 33 per cent rise in export sales, and registered 3,184 units exported during March 2020 as compared to the 2,397 units exported during the same period last year.
The Royal 650 Twins witnessed a 25.30 per cent year on year growth with 1,664 units exported during this March as compared to the 1,328 units exported during March 2019.
The Classic 500 registered 541 units exported during March this year as compared to the 334 units exported during March 2019; translating to a 61.98 per cent spike in demand.
The Himalayan 411 witnessed a -7.97 per cent year on year growth with 531 units exported this March compared to the 577 units exported during March 2019.
The company's Classic 350 and Bullet 500 registered a 409.86 per cent and 103.03 per cent year on year growth respectively. Royal Enfield exported 362 units off the Classic 350 and 67 units of the Bullet 500 as compared to the 71 and 33 units exported during March 2019, respectively.
In related news, the company witnessed a reduction in domestic sales for the month of March 2020. The company sold 32,630 units as compared to the 58,434 units sold during the same period last year.
The brands' Classic 350 came out on top with 24,253 units sold during March this year. The model registered a 33 per cent decline in sales when compared to the 36,428 units sold during March 2019.
The Royal Enfield Classic 350 was the first in the company's line up to transition to BS6 compliance, is available in six colours, and is currently priced at Rs 1.65 lakh, ex-showroom.
The Royal Enfield Electra 350 came in second and registered a massive 153.26 per cent increase in sales. The model registered 3,143 units sold during March this year as compared to the 1,241 units it registered in sales during March last year.
The Electra 350 is followed by the Royal Enfield Bullet 350 that registered 2,575 units sold during March 2020 as compared to the 12,101 units registered in sales last year, translating to a -78.72 year on year growth.
The brand's sole adventure tourer, the Himalayan 411, registered a 35.44 per cent increase in sales with 1,307 units sold during March this year, as compared to the 965 units sold during March 2019.
The Royal Enfield 650 Twins witnessed a -40.47 per cent year on year growth with 1,012 units sold during March 2020 as compared to the 1,700 units sold over the same period last year.
Thoughts About Royal Enfield Witnessing A Decline In Domestic Sales For the Month Of March 2020
A decline in sales was expected during the month of March considering every one's focus changed from automobiles (and pretty much everything else) to the Covid-19 pandemic. Add to that a mandatory nationwide lock down. We expect sales to gain pace once the lock down is called off, and more importantly, once life goes back to a new normal.