Suzuki Intruder Sales Down To Zero Units In 2019 — What’s Happening?

Suzuki Motorcycles India has recorded zero units of sales of their Intruder motorcycle offering during the first two months of 2019. According to SIAM reports, the Suzuki Intruder sales for the month of January and February 2019 is zero.

The Suzuki Intruder 155 was launched back in November 2017. The entry-level cruiser offering borrowed design inspirations from its larger sibling, the Intruder 1200. Initially, the sales of the Intruder was off to a good start.

The Japanese motorcycle brand in India sold over 14,300 units of the Suzuki Intruder motorcycle between November 2017 and February 2018. The brand had average sales of around 3,000 units every month. In February 2018, Suzuki even recorded sales of over 4,800 units as well.

However, during the same six months the following year, sales of the Suzuki Intruder had come down from 14,300 units to just 2,325 units. This was following a dip in sales in September and October 2018, which recorded 954 and 929 units, respectively.

The reason for the drop in sales is unknown. There are speculations that Suzuki might be working on a new variant of the Intruder or that an update might be in the pipeline. However, these are just speculations, with nothing to particularly pinpoint as the reason for the drop in sales.

There is also no news from Suzuki Motorcycles regarding any possibility of discontinuing the product. The Suzuki Intruder is already offered with an ABS system, making it compliant with the upcoming safety norms of April 1st 2019. The Suzuki website also continues to feature the motorcycle in their product lineup, suggesting they haven't stopped production as well.

The Suzuki Intruder is powered by the same 155cc single-cylinder air-cooled engine as seen on the Gixxer and Gixxer SF models. It produces 14.8bhp and 14Nm of torque and is mated to a five-speed gearbox.

The Suzuki Intruder is available in two variants - Standard and Fuel-Injection. The standard variant is priced at Rs 1 lakh while the Fi trim carries a price tag of Rs 1.07 lakh, both ex-showroom (Delhi).

Thoughts On The Suzuki Intruder Sales

The Suzuki Intruder Sales in India is down to zero units for the past two months. There is no specific reason for the drop in sales of the cruiser motorcycle offering in the market. The entry-level Suzuki Intruder in India rival the Bajaj Avenger in the market.

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Article Published On: Thursday, March 21, 2019, 19:02 [IST]
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