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Royal Enfield has officially become one among the 'Top-Five Bike Brands In India' as from the 2018 two-wheeler sales report. The legendary British-origin motorcycle brand has taken over Yamaha Motor India to secure its fifth position on the sales chart.
ET Auto shares that Royal Enfield has witnessed a substantial growth on the market last year, compared to 2017, at 11 per cent. The company sold 8,37,669 units in 2018 while only 7,52,880 units were sold in the previous year.
Models such as the Royal Enfield Classic, Thunderbird X and Himalayan (plus their respective variants) accounted for a good majority of sales. On the other hand, the Royal Enfield Classic 350 has been the highest-selling product from the brand in the past few years.
Royal Enfield also introduced their first 'modern' twin-cylinder motorcycles towards the end of last year. The new Interceptor 650 and Continental GT 650 have become instant-favourites among Indian motorcycle enthusiasts, right from their launch in November 2018. They have not contributed a lot to the overall sales as deliveries are yet to go full-fledged, but will definitely prove their market dominance in the months to come.
One major reason for the overwhelming popularity of the 650cc motorcycles are their pricing. With a base price of Rs 2.50 lakh and Rs 2.65 lakh ex-showroom for the Interceptor and Continental GT 650 respectively, the new 650 twins offer supreme value for money.
Both motorcycles are powered by a 649cc air/oil-cooled parallel-twin engine which makes 47bhp and 52Nm of torque. The engine is mated to a six-speed manual via a slipper-clutch.
Coming back to the sales performance, Royal Enfield is expected to face a stiff competition from Jawa Motorcycles, once the Mahindra-owned brand commences its deliveries very soon. Two new Jawa motorcycles were launched just a day after the Royal Enfield 650 Twins debuted. Many are now confused whether it is still a good option to choose a Royal Enfield Classic 350 over the new 'Jawa' or Jawa 42. However, 'RE fans' are confident that the reintroduced Czech-origin brand will be of no threat to Royal Enfield.
In case you have fixed your mind on Jawa Motorcycles, here's a small guide for you to choose the best Jawa model.
Thoughts On Royal Enfield Becoming One Among The Top Five
Royal Enfield has got a huge fan base in the country and the brand is doing exceptionally well considering the fact that even its entry-level product competes in the 350cc category and costs upwards of Rs 1 lakh. Meanwhile, the leaders of the chart (Hero MotoCorp, Honda Two Wheelers, TVS and Bajaj) have a good portfolio of budget-oriented products.