Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

Previously we had reported about Harley-Davidson planning to enter the used bike segment in India. Now, the American company has announced its entry into the pre-owned bike segment. The new venture from Harley-Davidson is named as Harley-Davidson Originals.

 Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

The Harley-Davidson Originals will be available across most of the Harley-Davidson dealerships in the country. The company has been testing the concept in some dealerships and with the positive response, Harley-Davidson has now made an official statement regarding the new initiative.

 Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

The used Harley-Davidson bikes will come with a 99-point quality check assurance after being examined by the experts. All the pre-owned motorcycle will be offered with a one-year warranty as standard and the customers can extend the warranty by two or three years.

 Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

Another highlight of this initiative is that the Harley-Davidson Originals owners can also join the Harley Owners Group (HOG). The HOG is said to be the largest motorcycle owners group in the world with close to one million members.

 Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

With the introduction of the Harley-Davidson Originals, the sales and the market reach of the American brand will improve in the Indian market. Customers will also find it easier to own a pre-owned Harley-Davidson bike as it comes with a warranty.

 Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

Currently, the Indian product portfolio of Harley-Davidson includes 17 models ranging from the Harley-Davidson Street Rod to the Harley-Davidson CVO. The Street Rod is priced at Rs 5.31 lakh ex-showroom (Delhi) and the CVO costs nearly Rs 50 lakh.

 Harley-Davidson Enters Pre-Owned Motorcycle Segment In India

Thoughts On Harley-Davidson Entering Used Bike Segment

Harley-Davidson has finally announced its entry into the pre-owned bike business after testing the initiative for several months. The initiative will be a boost for the company as it will expand the market reach and will improve the sales of the Harley-Davidson bikes.

Read more on: #harley davidson
Story first published: Saturday, September 22, 2018, 18:06 [IST]
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