Suzuki Motorcycle India Private Limited (SMIPL) has launched a brand new campaign - #NotForEveryone for the popular Gixxer portfolio of motorcycles.
It is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations. Apart from that, the TVC will be telecasted on national and regional TV channels.
EVP, Sales and Marketing, SMIPL, Sajeev Rajasekhran said, "Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts."
He added, "In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence."
Suzuki has recently launched the new 2017 Special Edition Gixxer series with new features such as new graphics and SP Emblem. The Gixxer SF was also introduced with the ABS. The #NotForEveryone TVC highlights the key features of the motorcycle to attract youth customers.