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BMW Motorrad On Expansion Mode In India; Opens New Dealership
BMW Motorrad Appoints EVM Autokraft As Its Dealer
BMW Motorrad is in the expansion mode to increase its presence in the Indian market. Ahead of two bikes being launched at the India Bike Week 2017 festival, the bike manufacturer has appointed EVM Autokraft as its newest dealer in Kochi, Kerala.
The new dealership in Kochi is headed by Mr. Sabu Johny, Dealer Principal, EVM Autokraft and is located at Angel Plaza, NH 47, South Kalamassery, Kochi.
BMW Motorrad is looking to increase its presence in the country and wants to partner with the right dealership.
Mr. Vikram Pawah, President, BMW Group India said, "BMW Motorrad is a combination of owning an ultimate riding machine and sharing these emotions as part of a sheer biking culture. We deliver a promise to our customers that they have not only acquired a product, but also moments for a lifetime.
Our range has motorcycles for all kinds of riders, right from Sport, Tour, Roadster, Adventure, and Heritage to Urban Mobility. We intend to embark on this success story in India with our ongoing product offensive that has already begun and by increasing our presence in the country with the right partners. With EVM Autokraft representing BMW Motorrad in Kochi, we will continue to excite our patrons and biking enthusiasts in Kerala."
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Ahead of its mid-sized motorcycle launch in India, the BMW G 310R, the company is setting up the team and dealerships across the country. BMW Motorrad has set up dealerships in Ahmedabad, Bangalore, Mumbai, Pune, Delhi, Chennai and Kochi.
Mr. Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad said, "BMW Motorrad's motorcycle division is the part of our company that's firmly anchored in its heritage and will continue to make a contribution to the BMW Group's success in the future."
BMW Motorrad wants to offer a wide range of motorcycles to cater to different segments including Sports, Tour, Roadster, Heritage and Adventure.
BMW Motorrad's current product lineup in India include BMW S 1000 RR, BMW R 1200 RS, BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS, BMW S 1000 XR which are available as Completely Built-up Units (CBU).
Mr. Sabu Johny, Dealer Principal, EVM Autokraft said, "We are thrilled to see the 'Ultimate Riding Machine' in Kochi, and as a dealer partner for BMW Motorrad, I am excited about the great potential it has to contribute to our business success. Our customers and prospects in Kochi will now have the opportunity to experience the charisma of BMW Motorrad, as each day, we stand true to the brand promise - 'Make Life a Ride.'"
DriveSpark Thinks!
BMW Motorrad has begun its journey in India with the expansion of its dealership network. The company's new dealership with EVM Autokraft in Kochi further emphasises the commitment to offer the best in sales and service experience.