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Hero Sets Sales Record In Oct 2013; Sells 6.25 Units
Hero MotoCorp, is not called the world's largest two wheeler manufacturer in terms of units sold, for nothing. Last month, that is during October 2013, fueled by buying frenzy as a result of festive season, saw Hero's sales shoot up by a huge margin, ending in a new record.
Hero managed to cross the 6 lakh unit mark by selling 6.25 lakh two wheeler, thus, not only setting a personal highest monthly sales record, but also a new industry benchmark.
Hero MotoCorp has registered a growth of 18.17 percent over the corresponding month in the previous year when the company had sold 5.29 lakh units. Hero's previous monthly sales record had stood at 5,57,890 units.
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Announcing this here today, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), HeroMotoCorp said, "Our October story has been about setting New Milestones. While we exceeded our best-ever despatch sales for any month by a huge margin, at the same time, our retail sales - which is a real barometer of customer response - has also set a new record. We have retailed over 6.5 lakh two-wheelers in the domestic market in the month of October, with a healthy double-digit growth month-on-month. This sales momentum has been helped by our star brands Splendor and Passion and also by the new products. Our recently-introduced five-year warranty and our brand campaigns have also created customer preference for the Hero two-wheelers.
"Our factories have been working to capacity to meet the added demand in this festive season. With Dhanteras and Diwali in November, we are prepared to maintain this retail momentum going forward. Thanks to an improved market sentiment and our 15 new offerings lined-up for a phase-wise launch in the coming months, we are planning to bring even more excitement to the marketplace. Our vast network of over 5500 touch points across the country, strong presence in the rural markets and above all, the trust of customers in us and our products have been the big differentiators for us," he added.
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