We Started With Four Polaris ATVs: Jai, Co-Founder, Dirt Mania Bangalore

By Rajkamal

Updated: Thursday, January 7, 2016, 15:05 [IST]

The Polaris Experience Zone (PEZ) Bangalore, or better known as Dirt Mania is a place to be if you seek adventure or fun during the weekend. Dirt Mania offers rides to customers on Polaris All-Terrain Vehicles (ATVs), either on a set track or on a longer trail.

DriveSpark was invited to check out the Polaris ATVs at Dirt Mania. At the track, we had a chance to speak with the co-founder of Dirt mania, Jai.

To start off a place such as Dirt Mania, what is needed?

The most important requirement is land. If you can find a good piece of land that is accessible, with a good off-road trail, nothing like it. The land has to be 4 acres minimum. That is the first and foremost thing.

After finding land, what is the next step?

Now, it becomes a business proposition. One can approach Polaris directly once the land is ready. One of the most important ingredients is land, which is now ready, and the second most important factor is the ATVs, which can be bought directly from Polaris.

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How many ATVs would a person need to start off? And how many did Dirt Mania start off with?

To start an Experience Zone, a person will require a minimum of three ATVs. It should be well balanced to accommodate adults as well as kids. When Dirt Mania started, we had four vehicles, and we quickly scaled up in two years, and now have 16 Polaris vehicles in Bangalore.

Which other locations do you operate?

Dirt Mania is operational in three locations: Bangalore, Mangalore, and Chikmagalur. We have 4 ATVs in Mangalore, and 3 high-end ATVs in Chikmagalur. We are looking to expand and currently looking at Pune and Goa. The new properties will also be called Dirt Mania, as this is our brand.

Is Polaris Experience Zone a profitable business?

(Laughs). It is extremely capital intensive. Returns are not immediate; they are on a long term basis. The first year we started Dirt Mania, we made a loss, and in the second year, we managed to make a small profit.

Do you also cater to a large crowd, like corporate or company outings?

Yes, we do. We have had crowds like that before. What we do is we send one batch out first, while we entertain the second batch with other activities like paintball shooting. When the first batch finishes, the second batch goes on to the trail while the first batch is occupied with other activities.

What does the package include when it is a larger group?

A larger group is offered with ATV rides and paint ball shooting. We offer lunch on request, which will be charged extra. Also, charges* vary depending on what kind of ATVs and trail is chosen.

*Prices are mentioned below.

What is the best way to experience Polaris ATVs for individuals? Is it through advanced booking or walk-in?

We do not take bookings on weekends since there are many who walk-in to ride the Polaris ATVs. We generally have large crowds on weekends since most of the customers are free. On weekdays, however, it is a good idea to book for a ride, and phone booking will be the best option. Visit the Dirtmania website for contact details.

Apart from the ATVs and paintball shooting, is there a unique feature about Dirt Mania?

One unique feature about Dirt Mania is that we offer night trails. This is something that is not offered by any other brand or experience zones. To ensure people are safe, we strictly prohibit customers from consuming alcohol and if one of our team members find out or is suspicious that someone has consumed alcohol, we do not let them ride.

About Dirt Mania

Dirt Mania is jointly owned by Raj and Jai. Raj always wanted to do something on his own, and since motorsports was his passion, he came up with the idea of starting a Polaris Experience Zone.

Prices:

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