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Castrol Activ Cling On To Football Campaign
Castrol India will begin a new campaign in line with the ongoing 2014 FIFA World Cup held in Brazil. The digital and social media campaign will begin today at 5pm. The campaign is called 'Castrol Activ Cling On To Football'.
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The campaign by Castrol will enhance the football fans experience. Castrol India is organising the largest football google hangout across the nation. If you want to join the hangout all you have to do is click on the following link (http://goo.gl/Xn5rUf).
There will be several faces on the panel like Bhaichung Bhutia, Paul Masefield, Gaurav Kapoor and Abhishek Bachan. Football fans can voice their opinion and jump into a conversation with the panel members. The hangout will begin today at 5pm and it will end at 7pm in India.
Soma Ghosh, Vice President Marketing, Castrol India Limited, comments, "Football is fast gaining ground as one of the most popular sports amongst Indian urban youth and the 2014 FIFA World Cup is a great opportunity for us to leverage our position as one of its official sponsors."
She also said, "Whilst most advertisers and marketers are vying for attention of the television viewing audience, Castrol is focusing its activation around the ‘second screen.' Castrol Activ with Actibon technology is one of our pioneering brands and will be at the center of the action in our digital and social media campaigns."
Castrol India is also working on other 2014 FIFA World Cup related initiative like ‘Castrol Activ Cling on to Kick Off'. It is an interactive voice response (IVR) based activity, which will make sure football fans do not miss a single game. It will send reminders through SMS messages as well as wake up calls.
Football fanatics can follow Castrol India for more campaigns and exciting initiatives. You can follow the Castrol Activ Cling On To Football campaign by clicking the link https://in.news.yahoo.com/l/football/world-cup/wc-football-frenzy/
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