Click it and Unblock the Notifications
Tata Safari Storme Merchandise On ebay
As far as we know, Tata Motors was the first Indian automaker to start selling accessories and merchandise related to its cars on popular e-commerce site ebay. The Nano was the first car to have its own dedicated store on ebay.
Following the success of this sales strategy, the company has now launched a dedicated ebay store for the Safari Storme SUV.
The dedicated ebay store (click here to visit) sells a range of safari Storme branded merchandise useful during travelling or tracking. Some of the products available include, t-shirts, trekking bags, pocket utility knives, pocket compass, travel watch, torches etc,.
Also Read: Tata Nano Automatic To Launch Soon
E-commerce sites provide a good platform for any brand to sell its products, particularly in urban areas. Automakers have only recently started exploiting this opportunity.
Google Online Shopping Festival (GOSF) is another unique internet based platform, which, last year, witnessed for the first time, selling cars. Tata Motors sold the highest number of cars during GOSF.
Delna Avari, Head of Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, said, "Through this initiative, we aim to further engage and deepen our connect with the ever discerning customer, who is increasingly turning to the online space, to not only plan their next holiday, but also make purchase of music, games and possibly everything, even for day to day use."
Ratul Ghosh, Head of Strategy, eBay India, said, "Post the success of the Tata Nano brand store, we are delighted to announce the Tata Safari Storme brand store on eBay India. The brand store will showcase special merchandise inspired from the iconic SUV brand exclusively for over 2.1 million active eBay consumers in India."
DON'T MISS: VIDEO OF THE DAY
Continue with Google