Shriram Automall Collaborate With Escorts Limited

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Shriram Automall India Limited is a 100% subsidiary of Shriram Transport Finance Company. They have decided to join hands with Escorts Limited. They will help dealers in selling pre-owned tractors.

Escorts Limited has recently showcased tremendous sales growth. They are the third fastest growing company in the nation. The partnership with Shriram Automall India Limited is intended to add more value to their existing success.

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Sameer Malhotra, CEO of Shriram Automall india Limited commented, "India, being an agricultural land portrays great potential for the tractor industry to grow. The current fiscal is expected to witness robust growth in infrastructure due to which tractors' journey in India is likely to pick up pace."

He further added, "A tie-up with Escorts is structured on the ground of providing a completely organised and transparent platform through which they can carry out the disposal of their pre-owned tractors."

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According to the agreement Shriram Automall India Limited is permitted to hold auctions. The event can be held at Escort Limited dealerships. They will also feature the tractors on an online bidding system along with private treaty negotiated deals.

Both the companies together will explore ways to efficiently sell pre owned tractors in India. They will go deep and research in to the tractor segment. Their collaboration will try to find ways make deals as quick and efficient as they can get.


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Story first published: Saturday, September 6, 2014, 11:18 [IST]
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