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Acura ADX Launch Campaign Highlights Premium Features Of New Gateway SUV During March Madness
The 2025 Acura ADX has made its television debut during the March college basketball tournament, generating excitement as it arrives at dealerships across the country. This new gateway SUV is designed for adventure, especially on weekends. It sets a benchmark with its turbocharged performance and premium features, including an available Bang & Olufsen sound system and panoramic moonroof.
Acura's "Crafted to Match Your Energy" campaign introduces their first-ever gateway premium SUV. A sixty-second spot leads this high-energy campaign, showcasing the all-new ADX as it reaches dealerships nationwide. "The 2025 Acura ADX sets a new standard for gateway SUVs," said Hundy Liu, manager of Acura Marketing.
The campaign features five multidisciplinary artists who demonstrate how the ADX fits any adventure. Their creative work ranges from stop-motion animation to murals and digital design. The artists' unique styles highlight the versatile personality of Acura's newest SUV, enhancing its dynamic styling and turbocharged performance.
Among these artists is Dalkhafine, whose playful pop illustrations were showcased at SCOPE Miami Art Show in late 2024. Her mural art is part of the ADX campaign, emphasizing the premium technologies within the vehicle. The Ambriz Brothers from Mexico City contribute whimsical stop-motion visuals that spotlight the advanced all-wheel drive system available on all ADX models.
The ADX campaign will be prominently featured during television coverage of the March college basketball championship tournament and on Yahoo Sports. It will also air during major sports programming like Premier League Futbol, NBA, and IMSA Racing. Additionally, it will appear across social media platforms such as Spotify, Meta, Reddit, TikTok, YouTube, Goop, Blavity, and Vox Media.
In high-traffic areas of Los Angeles, New York, and Miami, out-of-home media will showcase the campaign alongside national broadcast television and streaming services. This extensive media presence aims to reach a wide audience and build anticipation for the new SUV.
Acura's Commitment to Precision Crafted Performance
Acura remains dedicated to delivering expressive styling and innovative engineering through its Precision Crafted Performance DNA. The brand's lineup includes two sport sedans—the Integra and TLX—and four sport-utility vehicles: the first-ever ADX, RDX, MDX, and all-electric ZDX. High-performance Type S variants further exemplify Acura's commitment to precision-crafted performance.
Antoni Tudisco contributes his award-winning surrealist imagery to highlight the 15-speaker Bang & Olufsen audio system exclusive to the ADX. Xander Opiyo showcases the turbocharged 1.5-liter VTEC engine powering this fun-to-drive SUV through his multimedia art.
Musical Collaboration Enhances Campaign
The campaign features music by Australian-born musician Kito. Known for her futuristic sounds combined with catchy dance hooks, Kito adds an energetic vibe to the ADX promotion. Her hit song "Bitter" has earned a gold record with over 200 million global streams.
Crystal Cashmere uses retro hardware systems for colorful compositions that highlight ADX’s dynamic styling and sporty A-Spec Package in her artwork featured in this campaign.
This comprehensive approach ensures that potential buyers are well-informed about what makes this vehicle stand out among other SUVs in its class while maintaining Acura’s reputation for quality craftsmanship.
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