Next Gen Land Rover Defender Launch Put Off

By Ganesh

Land Rover's plan to replace the aging Defender with a new model has been delayed. The DC100 concept vehicle, one of the future replacements for the Defender was showcased in 2011, with Land Rover revealing its plan to introduce the new range by 2015. The new range will now certainly not come out in 2015.

According to the original plan the new Defender replacement range was expected to be manufactured in India, which would have allowed it to be sold at extremely competitive prices. With the latest development that plan has hit uncertainty as well.

Nevertheless, the existing Defender range will have to be retired by 2015 since it will no longer be able to stay in compliance with the latest safety and emission regulations. It was Land Rover global brand director John Edwards who made a statement about the delay in introduction of the next gen Defender to Autocar, but he did not reveal the reason behind the delay.

It is thought that the likely reason for the delay is change in decision to use the premium, all aluminium PLA architecture. This platform is used by luxury Range Rover models, which means Land Rover will keep the new Defender as a premium product. This would mean better profitability for the automaker, but not necessarily a good thing for Indian buyers.

English
Article Published On: Tuesday, May 21, 2013, 16:57 [IST]

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