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Audi India Overtakes BMW For The First Time
When carmaker's in the country are worried about dismal sales, German luxury car manufacturer Audi has done it much before it expected. Audi India for the first time overtook German counterpart BMW, which ruled the luxury car industry for three years, to grab the top spot.
Audi which had set 2015 as the target year to reach the top position sold 759 cars in the month of June, a slender lead over BMW which sold 750 cars. The recently launched Q3 crossover did extremely well for the premium car brand helping it surpass BMW. (Read: Audi Q3 Gets Strong Response, First Batch Sold Out)
Audi India head Michael Perschke expressed happiness over the brand's performance and said: "It's the Audi effect, where customers are pulled by the strong brand that is reinforced by the largest line-up of luxury products offered in India. We did not target to be market leaders in 2012, but would like to build the momentum with new product offerings and stronger dealership network to sustain this newly-acclaimed feat in the long term."
He added: "It's a pleasant surprise. We were targetting leadership only next year." The aggressively positioned A6 & A7 Sportback sedans also did its fare for the company. Audi had toppled another German peer - Mercedes Benz to third position last year.
Meanwhile, the carmaker has ambitious plans for the Indian market despite dismal growth even in the luxury car segment due to high fuel prices and interest rates. The main attraction of the brand has been its aggressive product portfolio including the A, S and Q series.
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