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Audi Q3 Gets Strong Response, First Batch Sold Out
German luxury carmaker Audi has sold the first lot of its newly launched Q3 crossover in just 5 days. Earlier, we had reported that the carmaker has sold 400 units of the Q3 in a few days and 100 more cars are left. The response the car has got is great at a time when car sales have been affected badly due to rising fuel prices.
Now, intrested buyers will have to wait till end of June when the carmaker will opoen next round of bookings with only 500 Audi Q3s available. Intrestingly, the Q3 has made the strongest debut for a luxury car in the market beating the earlier highest bookings the Mini brand had receieved. The BMW owned brand had receieved 100 bookings at its debut at the 2012 Delhi Auto Expo.
Audi India head Michael Perschke said: "We will not have the car available for the next few months as the fresh lot of the orders for the second set of 500 vehicles would be made by end of June and these cars should reach the Indian market by August this year."
Perschke said that the company only expected the crossover to be sold out in a few weeks. He added: "Given the terrific response we can only ask our customers to settle for the other SUV offerings in case of limited availability." On the target audience, he said: "While for our bigger SUV like Q5 and Q7 may cater to 30-45 age group, the Q3 is clearly for the younger generation in the 25-40 years of age."
The Q3 which was unveiled at the Auto Expo in January 2012 is youngest member of the Audi Q family. The sporty, efficient and versatile urban vehicle has been one of the most awaited vehicles to hit the Indian roads in recent times. Equipped with a powerful and efficient 2.0 TDI quattro engine, the Audi Q3 is priced at Rs 26,21,000 onwards (Ex-showroom Maharashtra) for the base grade and Rs 31,49,000 onwards (Ex-showroom Maharashtra) for the high grade.
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