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Tata Motors launches Prima In South Africa
The Tata Prima's increased power as compared to the existing range ensures faster trips and higher profitability. Equipped with strong aggregates, such as a robust chassis frame and suspension, it can overcome any terrain. A data logger helps measure vehicle performance and driving practices along several parameters on a daily basis. The air-conditioned cabin, suspended driver seat and an ergonomically designed instrument cluster improve driver efficiency, resulting in increased productivity and faster returns on investment. The new range is Euro III, Euro IV compliant, and Euro V ready. Tata Motors will begin distribution of the Prima 4938S 6X4 tractor, Prima 4038S 4X2 tractor, Prima 4028S 4X2 tractor, Prima 2528K 6X4 10cum box-tipper, Prima 2538K 6X4 14cum box-tipper, Prima 3138K 8X4 19cum scoop-tipper, in South Africa by early 2012.
With the large segment of 6x4 tractors poised to grow further in South Africa, the Tata Novus V3TXF, a 480 hp 6x4 tractor, is the latest addition to the Tata stable from Tata Daewoo in Korea. Equipped with the immensely popular IsX 15 480 hp Cummins engine which commands over 20% of the South African market and an Eaton AMT gearbox, this vehicle is tailor-made for the South African market.
In South Africa, Tata Motors passenger vehicles & Light Commercial Vehicles distributor is Accordian Investments (Pty) Ltd. (www.tatasa.co.za), a joint venture company between Tata Africa and Associated Motor Holdings. The commercial vehicles distributor is Tata Automobile Corporation South Africa (Pty) Ltd. (www.tata.co.za), a subsidiary of the holding company, Tata Africa.
Tata Motors started exports to South Africa in 1998, with commercial vehicles. Exports of passenger vehicles began in 2004. The models currently being sold in South Africa are the Tata Indica and Tata Indica Vista Hatch Back, Tata Indigo Sedan, Tata Indigo Station Wagon and Tata Safari in the passenger vehicles segment, the Tata Xenon range of 2.2L and 3L pick ups, more than 20 truck & bus models ranging from 2T to 56T Gross Combination Mass prime mover trucks and 28-38 seater buses. So far, Tata Motors has sold over 32,000 passenger vehicles and over 35,000 commercial vehicles in South Africa.
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