Watch Tata Motors Latest TV Ad A Day In Advance

Tata Indica eV2
Tata Motors will be launching a new television commercial campaign tomorrow that will highlight the 25kmpl mileage of the newly launched Indica eV2 hatchback and the Indigo eCS sedan. The ad campaign titled as '25 naahin to kuch nahin' clearly indicates Tata Motors claim to be the maker of India's most fuel efficient cars.

Auto.oneindia is proud to present our readers an exclusive look at the new TV commercial one day before you can see it in your televisions. This advertisement is a comic representation of how the mileage of the Tata Motors' cars have influenced people.

Going in to the details of the TV ad, it has a lady slapping a man more than 22 times while shooting a television serial. The director keeps on asking for more takes until the number of takes reaches 25 as he says- 25 Nahi to Kuch Nahi.


Click Here to read more about the the Tata Indica

The eV2 is India's most fuel efficient hatchback with a fuel economy of 25kmpl. The Indigo eCS also has a a similar fuel economy despite being slightly larger and heavier.

The tag line '25 naahin to kuch nahin' is also an open challenge to other carmakers to offer a car that has a better mileage. So far Tata Motors is the only carmaker to offer such a fuel economy. The eV2 and the eCS are powered by the CR4 Common Rail diesel engine that offers best possible performance without compromising on the fuel economy.

Click here to read more about the Tata Indigo eCS.

Tata Motors has managed to generate such mouth watering mileage figures for its cars by making some minor modifications to the CR4 common rail engine as well as reducing the car's weight by 10 kilos. The ARAI approved fuel economy of 25kmpl for the eV2 and the eCS has meant the closest competitor for these two cars is only the Chevrolet Beat diesel that has an ARAI approved fuel economy rating of 24kmpl.

Article Published On: Friday, September 30, 2011, 18:02 [IST]
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