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J.D. Power Asia Pacific Awards 2015: Yamaha India Awarded
Yamaha Motor India Sales Pvt. Ltd received the J.D. Power Asia Pacific Awards 2015 for its offerings across ‘Upper Executive Motorcycle' and ‘Executive Scooter' categories.
Yamaha received the J.D. Power Asia Pacific awards based on the results of its inaugural Indian Two-Wheeler Initial Quality Study and Two-wheeler Automotive Performance, Execution and Layout Study.
The survey was based on the feedback of vehicle owners' experiences between 2 to 6 months of ownership.
Yamaha Fazer was found to be the Best Upper Executive Motorcycle in Initial Quality and the Yamaha Ray and Ray Z were recognized as the Most Appealing Executive Scooter alongside Yamaha FZ which was recognized as the Most Appealing Upper Executive Motorcycle in a tie.
J.D. Power Asia Pacific had conducted the ‘2015 India Two-Wheeler Automotive Performance, Execution and Layout (APEAL) Study' which serves as the industry benchmark for new two-wheeler appeal.
It measures how gratifying a new two-wheeler is to own and ride based on owner evaluations during the first 2 to 6 months of ownership.
The study examines 33 attributes across six performance categories:
- Seats
- Looks and styling
- Control switches and locks
- Engine and transmission performance
- Fuel economy
- Ride and handling
Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
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