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Royal Enfield: New Logo, Crest, Monogram Usher In Change In Branding
Royal Enfield has undergone some major changes. Not the motorcycles, but in regards to branding. The iconic Indian two wheeler manufacturer has changed its brand logo for the first time since its nearly 60 years of existence.
Royal Enfield now has a new logo, a new crest and a new monogram, all of which are modified versions of its older form. The new brand identity "stripes" as Royal Enfield is calling them, continue to pay tribute to the company's heritage and history. Take a look at Royal Enfield's new "stripes" in the slides.
The story continues in the next section. Click through the slides for more info.
Royal Enfield continues to use its red and yellow colour scheme in its new logo.
The new ‘RE' wing monogram design now only has an ‘R' and twin-wings instead of the earlier two.
The original Royal Enfield company with the motto "Made like a gun, goes like a bullet" is carried on in the company legendary crest.
The badge designs of individual brands within Royal Enfield.
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