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Hero MotoCorp Registers Best Ever Yearly Performance; Sells 6.1M Units
2013 was the best year in Hero MotoCorp's history as the two wheeler giant recorded its highest ever yearly sales. The manufacturer managed to sell a whopping 61,83,784 units between January and December 2013, over the 61,20,259 two-wheelers sold in calendar year 2012, showing just why its the world largest motorcycle manufacturer in the world.
Also Read: Hero To Unveil 250cc Motorcycle At Auto Expo In Feb
At the same time, Hero's performance during the last month of the year was not the best as it sold 5,24,990 units, which was less than the 5,41,615 units it sold during December 2012. Nevertheless, the third quarter of 2013 was the best ever for the company as it registered sales of 16,80,940 units between October and December. That was a growth of seven percent over the corresponding quarter in FY'13, when the company had sold 15,73,135 units.
The cumulative sales of Hero MotoCorp in the period April-December 2013, has now risen to 46,56,433 units. The company had sold 45,48,232 units in the corresponding period last year (April-December'12).
Selling a record number of two wheelers apart, 2013 was also a significant year for several other reasons. This was the year in which Hero acquired a significant stake in American performance motorcycle manufacturer EBR and announced the entry of Team Hero EBR into World Superbike Championship. The company also announced its entry into U.S market. Locally, the company unveiled more than a dozen extensively updated models which will make their debut in 2014. Last, but not the least, Hero formed a strategic joint venture with Magneti Marelli to develop and manufacture new generation fuelling systems.
Commenting on the performance, Mr. Anil Dua, Senior Vice President (Marketing and Sales) Hero MotoCorp Ltd said, "The year 2013 has been extremely significant for the company as we embarked on a new journey to be the New Hero. This year, we adopted a fresh approach with increased focus on technology, innovation and youth-focused products. Aligned to this philosophy, we developed next-generation technologies for the Indian and global two-wheeler market, commenced construction of our global R&D centre, and acquired a significant stake in EBR. This year we also made our first foray in the new international markets namely, Central & Latin America and Africa.
"Throughout the year, we have been setting new benchmarks on the sales front. We created a new record by registering 6.25 lakh sales in October 2013, becoming the first-ever manufacturer to cross landmark 6 lakh unit sales in India in a month. Another major highlight was the record festive season sales of 1.2 million units in Oct'13-Nov'13. Going forward, we have put together plans to further consolidate our leadership position. Year 2014 will be action-packed with radically new product launches, entry into new markets backed by new, clutter-breaking campaigns and continued network expansion."
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