TVS Apache Reaches 7 Million Riders Across The Globe: Sold In Over 90 Countries

TVS Motor Company has announced that its Apache brand has crossed 7 million riders worldwide. The performance motorcycle range is now sold in more than 90 countries. The Apache family has grown massively, marking a significant milestone for the brand.

The TVS Apache Owners Group (AOG) community has over 5 lakh registered members and was initially started in India back in 2005. To celebrate this achievement, TVS has launched a new campaign titled 'Tu Race Laga', paying tribute to the seven million Apache customers worldwide and the legacy of a motorcycle that has built a dedicated fan base by becoming one of the most recognisable performance motorcycles.

TVS Apache Bikes Hit New Milestone Worldwide

The Apache series was designed for the youth, offering best-in-class performance, riding dynamics, handling, and advanced technology. TVS also provides a dedicated racing experience to its community through various racing programmes.

The TVS Apache lineup spans from the entry-level 160cc models to the premium 310cc range, offering a wide portfolio of motorcycles that includes naked streetfighters, fully-faired sports motorcycles, and adventure motorcycles.

Over the years, the Apache series has expanded across continents, bringing Indian engineering and advanced technology to customers worldwide. Some of its notable features include petal disc brakes for improved heat dissipation and effective braking, TVS SmartXonnect for advanced smartphone connectivity, multiple riding modes for enhanced riding capability, and Glide Through Technology for effortless riding in city traffic.

TVS also offers a Built-To-Order (BTO) programme, under which customers can personalise their motorcycles right from the time of booking. This allows buyers to receive a factory-fitted customised motorcycle, further enhancing the overall ownership experience.

The latest addition to the lineup is the TVS Apache RTX adventure motorcycle. It brings advanced engineering and premium technology, including a Dynamic Stability System, ride-by-wire throttle, Class-D twin-projector LED headlamps, an adjustable suspension setup, and a keyless ride system-features commonly seen on premium motorcycles.

All these features are offered at a more accessible price point, reflecting TVS Motor Company's commitment to making premium performance motorcycles more attainable and enjoyable for enthusiasts. TVS sells the Apache bikes across Asia, Africa, Latin America (the Americas), and Europe.