Steelbird SBA-20 Helmet Crosses 10 Lakh Sales Mark

The Steelbird SBA-20 has crossed 10 lakh units (1 million) in cumulative sales since its launch in January 2024. The helmet is priced between Rs 1,869 and Rs 2,459, depending on the variant.

Aimed at daily commuters and style-conscious riders, the Steelbird SBA-20 flip-up helmet sits in Steelbird Hi-Tech India's mass and mid-price segments. It was designed to combine protection, everyday comfort and sporty styling.

Steelbird SBA-20 - Features and Safety

The SBA-20 uses a high-impact thermoplastic shell with a high-density Expanded Polystyrene (EPS) liner for impact protection. It complies with the BIS safety standard IS 4151:2015. A dynamic airflow ventilation system is meant to improve comfort on everyday rides and longer journeys.

The flip-up design of the Steelbird SBA-20 comes with an integrated inner sun shield, a micrometric buckle and a polycarbonate spoiler. The anti-scratch-coated polycarbonate visor is available in Smoke and Chrome finishes. The interior is replaceable and washable, and the helmet also gets a wind deflector. A reflective element around the neck area improves visibility in low-light conditions.

Steelbird SBA-20 - Price, Availability and Sales

The Steelbird SBA-20 is sold in multiple sizes and finishes. It is priced between at Rs 1,869 to Rs 2,459, depending on the variant.

Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Limited, said, "The SBA-20 crossing the 10 lakh sales milestone is an important achievement for us and a reflection of the trust consumers continue to place in Steelbird. Our endeavour has always been to develop helmets that bring together safety, comfort, design and accessibility. The SBA-20 reflects this approach by offering riders a practical and stylish product for their everyday journeys. This milestone encourages us to continue innovating, strengthening our product portfolio and contributing to a stronger culture of helmet use and road safety in India."

Steelbird says its distribution network, dealer partnerships and growing retail presence have made the helmet available across metropolitan cities, smaller towns and emerging markets. The company has a legacy of over five decades and sells helmets across mass, mid and premium segments.