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Royal Enfield Enters BGMI With Bullet 350 & Continental GT 650
One of India's popular premium motorcycle brands, Royal Enfield, is set to make its debut in the popular mobile game BGMI (Battlegrounds Mobile India). The company has announced a partnership with Krafton India, with the collaboration set to commence on January 19, 2026.
Royal Enfield X BGMI
Royal Enfield's Iconic motorcycles, such as the Royal Enfield Bullet 350 and the Continental GT 650, will be available to ride in BGMI, following the new 4.2 update. The Royal Enfield motorcycles and themed content will be available from January 19, 2026, and the collaboration will continue until February 22, 2026.
In the past, BGMI has collaborated with several automobile brands, including BMW, Ferrari, and Porsche. Even India's Mahindra has collaborated with BGMI for its BE06 electric SUV. Now, Royal Enfield joins the list as a new partner, with two of its motorcycles available for players to ride in the game.
Why this partnership?
Royal Enfield already leads the premium motorcycle segment with its 350cc, 450cc, and 650cc models. Joining BGMI will help the brand expand its presence and directly connect with young gamers, many of whom are future motorcycle riders. It also serves as a modern way of promotion to younger audiences through gaming rather than traditional advertising.
As part of the collaboration, Royal Enfield has created a customised Continental GT 650 inspired by BGMI. During the event, players will gain access to exclusive rewards, benefits, character sets, weapon skins, helmets, backpacks, and permanent access to the Royal Enfield Bullet 350 and the Continental GT 650. Players can also collect up to 34 Royal Enfield crates during the event.
According to Royal Enfield, the partnership focuses on building a strong community and strengthening its digital identity. The collaboration with BGMI and Krafton is, therefore, a natural step. For Krafton, the goal is to connect players with Indian motorcycle culture, and Royal Enfield is part of that culture.
BGMI is an online multiplayer battle royale game widely played across India. It is the Indian version of PUBG and is available on both Android and iOS platforms. The game has played a significant role in the growth of mobile gaming and has become an integral part of Indian gaming culture.
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