Ather Electric Scooters Crosses 6 Lakh Sales In India – Rizta Drives Massive Growth

Ather Energy has achieved a total sales milestone of 6 lakh units in India. More than half of these sales have come in just the last one and a half years, largely driven by the success of the Ather Rizta.

Ather Electric Scooters Achieves New Sales Milestone

The electric two-wheeler market in India is largely dominated by EV scooters. Brands like TVS Motor Company, Bajaj Chetak, and Ather Energy continue to lead the segment. The Bengaluru-based startup has now sold 6 lakh units in the country.

A majority of this growth has come in the last 16 months, during which the company added over 3 lakh units to its total sales. Ather began operations in 2018, but initial sales were limited and were further impacted during the COVID-19 period. The brand started gaining momentum in 2022, and by 2023, it crossed the 1 lakh sales milestone. By 2025, cumulative sales had reached 3 lakh units.

In the last 16 months, sales surged further, helping the brand achieve the 6 lakh milestone. In 2026 so far (January to April), Ather has consistently maintained its position among the top three EV two-wheeler brands, delivering around 1 lakh units to customers.

Ather Rizta Leads Sales

The Ather Rizta has been the biggest contributor to this growth, accounting for over 70% of total sales volume. This family-focused electric scooter offers strong value, including a claimed range of 159 km, an 8-year battery warranty, and segment-leading practicality with 56 litres of storage, including a 22-litre frunk.

It also comes equipped with several features and technologies such as Reverse Mode, Auto Hold, TFT display, turn-by-turn navigation powered by Google, Magic Twist, cruise control, multiple ride modes, skid control, Theft Safe suite, Emergency Stop Signal, Fall Safe alert, and voice assistant.

New EV Platform for the Future

Ather is also planning to introduce its new EL platform, which will underpin multiple future products. Currently, all its scooters are manufactured in Hosur, Tamil Nadu. The company's third manufacturing plant, under development in Maharashtra, will have an annual production capacity of up to 1 million units and is expected to become operational by the second half of 2026.

The company is also expanding its presence across the country with more than 700 touchpoints. The Ather Rizta is priced from ₹1.04 lakh (ex-showroom), while the Ather 450 starts at ₹1.19 lakh (ex-showroom).