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Royal Enfield Records Highest-Ever Festive Season Sales - Over 2.49 Lakh Bikes Sold
Royal Enfield has announced its best-ever festive performance, selling a total of 2,49,279 motorcycles across domestic and international markets during September and October 2025. The two-month performance represents a 26 percent year-on-year growth, marking the company's strongest festive showing to date.
For October 2025, the Chennai-based manufacturer reported overall sales of 1,24,951 units, up 13 percent compared with the same month last year. Of these, 1,16,844 units were sold in the Indian market, while 8,107 motorcycles were shipped overseas. The company attributed the rise to consistent demand across urban and semi-urban regions.
Domestic sales during the festive period benefited from a strong model mix that included the Classic 350, Hunter 350, Meteor 350 and Bullet 350, all of which remained key contributors. Royal Enfield also recorded robust volumes for its 650 cc models, such as the Interceptor 650, Continental GT 650, and the recently introduced Shotgun 650.
Royal Enfield's cumulative sales for the ongoing financial year (April-October 2025) now stand at 7,16,854 units, reflecting 27 percent growth compared with the same period last year. Within this, domestic sales accounted for 6,38,326 units, up 24 percent, while exports reached 78,528 units, showing a 49 percent year-on-year increase.
Speaking about the performance for October 2025, B. Govindarajan, Managing Director - Eicher Motors Ltd. and Chief Executive Officer - Royal Enfield, said, "This festive period has been truly special for all of us at Royal Enfield, as the festive spirit translated into an overwhelming response from customers across the country. With over 2.49 lakh motorcycles sold during the festive months of September and October, our best-ever festive performance, we have achieved a milestone that speaks volumes about our momentum and the unwavering love riders have for the brand. From refreshed favourites like the Hunter 350 and Meteor 350 to timeless icons like the Bullet and Classic, our motorcycles continue to inspire and bring riders closer to the joy of motorcycling. As we are now gearing up to showcase some of our exciting new motorcycles at EICMA and celebrate the spirit of riding with our community at Motoverse, it is going to be truly a special time for us."
Dealer network expansion and wider retail reach across tier-two and tier-three cities helped capture growing rural demand. Seasonal offers and consumer finance tie-ups also contributed to the higher sales momentum during Navratri and Diwali.
Royal Enfield has strengthened its retail footprint to more than 2,000 dealerships across India and maintains over 850 stores in 60+ global markets. The Chennai-based marque recently started sellingits 350cc lineup of bikes on Flipkart and Amazon India.
The company continues to focus on expanding its global reach, with newer product introductions expected to build on this growth trajectory. Upcoming motorcycles like the Himalayan 450 Rally and the new Himalayan 750 along with the Bullet 650 are expected to sustain momentum through 2026 as the brand consolidates its middleweight category leadership.
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