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Royal Enfield Unveils Peix Bronze Colour For Guerrilla 450 To Boost Sales
Royal Enfield has introduced a fresh colour choice for its Guerrilla 450 model, named "Peix Bronze." This new hue is available on the Dash variant of the bike. Despite this addition, the price remains unchanged. The Dash variant with the Peix Bronze colour is priced at ₹2.49 lakhs ex-showroom.
The Guerrilla 450 shares its engine with the Himalayan 450, a popular adventure bike from Royal Enfield. The company initially showcased this new colour at the Motovers exhibition in Goa in 2024. Initially, the Peix Bronze was exclusive to the more affordable analog variant of the Guerrilla 450.
After receiving positive feedback from customers, Royal Enfield decided to extend this colour option to the Dash variant as well. The design of the Guerrilla 450 draws significant inspiration from the Himalayan 450. It features circular LED headlights, a circular screen on the handlebar (absent in the analog version), and LED taillights with turn indicators.
Despite its appealing design, sales of the Guerrilla 450 have not matched those of the Himalayan. In January, only 349 units of the Guerrilla 450 were sold. The Himalayan's success inspired Royal Enfield to create the Guerrilla, but it hasn't achieved similar popularity.
The Guerrilla 450's design includes a circular rearview mirror on the handlebar and a distinctive circular screen in its Dash variant. This screen is not present in its analog counterpart. The bike also sports circular LED headlights at the front and LED taillights at the rear.
Royal Enfield has been actively launching new motorcycles in India, with the Guerrilla 450 being one of their recent offerings. The company hopes that introducing this new colour will boost interest and sales for this model.
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The introduction of Peix Bronze aims to attract more buyers and enhance the bike's appeal. Whether customers will choose this colour when purchasing remains an open question. Royal Enfield's strategy reflects their ongoing efforts to capture consumer interest and boost sales figures for their models.
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