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Royal Enfield 350cc Motorcycles To Be Sold On Flipkart From September 22 - Big Billion Days Bonanza
Chennai-based motorcycle manufacturer Royal Enfield will now sell its 350cc motorcycle range through Flipkart, beginning September 22, 2025. This marks the company's first official step into e-commerce, with the launch timed to coincide with Flipkart's Big Billion Days festive sale across India.
The entire Royal Enfield 350 portfolio will be available on Flipkart come September 22. Buyers can choose from the Bullet 350, Classic 350, Hunter 350, Meteor 350, and the recently launched Goan Classic 350. Customers will initially be able to purchase the Royal Enfield bikes online in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
While the booking process shifts online, Royal Enfield has confirmed that its authorised dealers remain responsible for deliveries. Every motorcycle purchased through Flipkart will be fulfilled by a Royal Enfield dealer in the respective city, with the dealer also providing post-sale service and support.
Royal Enfield highlighted that buyers using Flipkart will be eligible for complete GST benefits from September 22. Flexible payment options will also be available on the platform, giving customers additional ways to finance their motorcycle purchase during the upcoming festive season.
B. Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, said, "At Royal Enfield, our mission has always been to make the pure motorcycling experience accessible to more riders. Partnering with Flipkart allows us to meet today's digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online. Currently available in five cities, and more coming soon, we are providing flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield. This is yet another step forward in making the joy of owning a Royal Enfield motorcycle more accessible to every enthusiast."
The 350cc range continues to be Royal Enfield's most important category in India, accounting for the majority of its volumes. Models like the Classic 350 and Bullet 350 have maintained a strong following over decades, while newer additions like the Hunter 350 have attracted younger riders to the brand.
The move by Royal Enfield to sell its 350 lineup of motorcycles online comes at a time when more automotive brands are experimenting with digital platforms. By combining Flipkart's reach with its dealer network, Royal Enfield is aiming to give customers a streamlined buying process without replacing the dealership experience.
The Flipkart deal also marks Royal Enfield's entry into mainstream online sales in India. While accessories and merchandise have been available digitally for years, full motorcycle purchases have remained tied to dealerships until now.
Though the rollout is limited to the five aforementioned cities initially, Royal Enfield has confirmed that the service will expand further. As demand grows, more urban centres are expected to be added, giving customers across the country another channel to purchase a Royal Enfield motorcycle.
Royal Enfield's decision comes ahead of the festive season, a period when two-wheeler sales traditionally see an uptick. By leveraging Flipkart's wide reach, payment flexibility and the online e-commerce platform's Big Billion Days Sale, Royal Enfield may have just unlocked a sales bonanza this frstive season.
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