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OPG Mobility Implements Significant Price Reduction On Ferrato Scooters To Promote Affordable Electric Transport
OPG Mobility, once known as Okaya EV and recognized in the electric vehicle sector, has taken a significant step in making electric transport more budget-friendly and widely available.
This move involves slashing prices across its two-wheeler scooter series, excluding MotoFaast and Faast F3 models under the 'Ferrato' brand, across the nation. This decision is part of the company's second phase in its rebranding efforts and is driven by its intention to pass on the cost advantages received from suppliers directly to its consumers.
The pricing strategy adjustment is a testament to OPG Mobility's endeavor to enhance its competitive edge in the fast-evolving electric mobility sector. By becoming more affordable, the company aims to make environmentally friendly transport options more accessible to the public. The decision is in sync with the 'Make in India' initiative, under which OPG Mobility has notably increased its production capabilities, establishing itself as a principal domestic producer and all-encompassing electric mobility solutions provider that includes advanced battery technology.
Emphasizing Affordability and Accessibility
Anshul Gupta, Managing Director of OPG Mobility, further emphasized the company's mission, saying, "As we embark on the second phase of our rebranding, OPG Mobility reaffirms its core belief: sustainable mobility solutions should be both affordable and accessible, without compromising innovation or quality.
With the strategic inclusion of MTEKPOWER as a sub-brand, we are strengthening our position as a leader in battery technology and energy solutions. By strategically streamlining our supply chain and leveraging improved vendor rates, we're pleased to directly pass these cost savings on to our valued customers.
This initiative not only enhances affordability but also serves as a key driver of India's 'Make in India' vision, boosting local manufacturing and contributing to national economic growth. We understand that our customers are at the heart of our success, and these price adjustments are a direct reflection of our commitment to delivering tangible end benefits."
The firm's dedication to operational self-sufficiency is highlighted by its continuous commitment to expanding its service and dealer network across India. This expansion, coupled with the offer of innovative products at competitive prices, is key to the company's long-term growth strategy. Gupta added, "Our promise remains to provide high-performance, safety, robust build quality with long-lasting, and technologically superior mobility solutions that empower customers and contribute to a cleaner, greener tomorrow. This is a crucial step in our evolution, demonstrating our dedication to both our customers and the sustainable future of India."
Comprehensive Electric Mobility Solutions
To deliver an extensive range of electric mobility solutions, OPG Mobility has introduced three main sub-brands: Ferrato for two-wheelers, OTTOOPG for three-wheelers, and MTEKPOWER, focusing on battery and energy storage technologies. MTEKPOWER, with its 40 years of legacy, will offer a wide range of energy solutions, including energy storage systems (ESS), EV charging stations (EVCS), and solar systems, alongside Lithium and Lead-acid batteries for vehicles, inverters, UPS, chargers, and auto components. This integration underscores OPG Mobility's position as a leading battery manufacturer in India and a significant player in the country's shift towards sustainable and electric energy solutions.
Despite adjusting the prices for its 2Wheeler portfolio, OPG Mobility continues to prioritize excellence, safety, and innovation. The Ferrato scooter line-up is dedicated to delivering outstanding performance and feature-rich electric mobility products suitable for a diverse customer base.
Price Adjustments Across the Range
The company has announced price reductions for several models, with the Ferrato FAAST F4's price dropping from 1,18,999 to 1,09,999, and the Ferrato FAAST F2T/FAAST F2B from 94,999 to 89,999. Similarly, significant price cuts were seen in models like the Ferrato FAAST F2F, Ferrato CLASSIQ, Ferrato FREEDUM LI, and Ferrato FREEDUM LA, making these electric scooters more affordable for a larger segment of consumers.
Additionally, prices for models such as the Ferrato Disruptor, Ferrato Moto FAAST, and Ferrato FAAST F3 have been adjusted, reflecting OPG Mobility's commitment to affordability without compromising on quality or innovation.
The strategy to focus on domestic production, coupled with the strategic acquisition of MTEKPOWER as a sub-brand, positions OPG Mobility as a comprehensive provider of end-to-end solutions. This approach not only drives sustainability and economic growth but also fosters national self-reliance, propelling India to become a central hub for electric vehicle innovation and manufacturing. Through these efforts, OPG Mobility stands as a testament to the potential of India's electric mobility sector, poised to lead the charge towards a sustainable and economically prosperous future.
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