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Ather Energy Expands Research & Development To Boost Electric Two-Wheeler Innovation
Ather Energy, a prominent player in India's electric two-wheeler market, continues to make strides in the industry. Despite its Bengaluru roots, the company operates a manufacturing facility in Hosur, Tamil Nadu. Recently, Ather has expanded its research and development (R&D) capabilities, further solidifying its commitment to innovation and growth.
Electric two-wheeler sales are on the rise in India, even as many consumers remain hesitant about electric cars. Ather Energy plays a significant role in this upward trend, although Hero MotoCorp still holds a substantial share of the market. The increasing popularity of electric scooters is evident as more consumers opt for these eco-friendly alternatives.
The new R&D centre in Begur, located on Bengaluru's outskirts, marks a significant milestone for Ather Energy. This facility has already started operations, with images released showing electric scooters undergoing rigorous testing. The centre spans 38,692 square feet and is equipped to support the design and development of future electric scooters and technologies.
Bengaluru has become a hub for electric vehicle start-ups, with Ather Energy being a notable example. The company has consistently expanded its network and increased production capacity to meet growing demand. This strategic growth aligns with Bengaluru's reputation as India's software capital and a breeding ground for innovation.
Ather Energy has invested approximately 15% of its revenue from the previous year into R&D, amounting to ₹238 crore. This substantial investment underscores the company's dedication to advancing its product offerings. Additionally, nearly half of Ather's workforce is focused on research and development efforts.
The new R&D centre boasts specialised labs for various research activities. These include labs dedicated to scooter design, battery testing, and evaluating the reliability of electrical components. Such facilities are crucial for developing cutting-edge technologies that will enhance future models.
In the automotive industry, an R&D centre is vital for any company's success. It plays a pivotal role in shaping the future by ensuring that only thoroughly tested vehicles proceed to production. The work conducted at these centres determines the viability and success of new models.
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