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Yamaha Unveils New Colour Options For FZS-Fi V4, Targets Youth
India Yamaha Motor (IYM) Pvt. Ltd. has unveiled two new colour shades for its FZS-S Fi V4, aligning with its 'The Call of the Blue' brand campaign.
Aimed at the youth, the new Ice Fluo-Vermillion and Cyber Green colours are introduced with the bike at Rs. 1,29,700/- (Ex-Showroom, New Delhi). This move is to attract young riders with a taste for vibrant, standout aesthetics.
The addition of these colours brings the total available shades for the FZ-S to six, including Majesty Red, Racing Blue, Matte Black, and Metallic Grey.
Mr. Eishin Chihana, Chairman of Yamaha Motor India Group, emphasized the company's understanding of young riders' aspirations for bikes that complement their lifestyle and self-expression.
He stated, "In India, as well as globally, we have witnessed that the youth is closely following new colour trends and are associating their personalities with it. This continuous shift is powering us to innovate, and we stay committed to meeting these expectations of our young customers."
The new colours in the FZS-FI DLX portfolio signify Yamaha's dedication to the Indian market and its efforts to keep the brand and its offerings relevant and desirable.
The FZ-S Fi Version 4.0 DLX is known for its 149cc fuel-injected engine, combining power with efficiency. It features a Monocross Suspension for improved shock absorption and stability, Front Disc Brake with Single Channel ABS for safer rides in tricky conditions, and a Bluetooth-enabled Yamaha Motorcycle Connect and Traction Control System for enhanced connectivity and stability.
Additionally, its design boasts features like Class D Headlight, LED Flasher & LED Tail-light for superior visibility, Chrome Duct Plating and 3D emblem for a premium look, and coloured wheels for added flair. Weighing just 135 kgs, it offers easy manoeuvrability and quick acceleration, making it ideal for urban commuting.
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With these latest introductions, Yamaha reinforces its position in the competitive Indian two-wheeler market, aiming to inspire and please the next generation of riders.
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