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TVS Motorcycle Never Sold in India Celebrates 10 Years Of Global Excellence With 3.5 Million Customers
TVS Motor Company (TVSM), a prominent player in the global automotive sector, specializing in two and three-wheeler segments, announced a significant achievement today. Their popular TVS HLX series of motorcycles have reached a remarkable milestone, amassing 3.5 million customers in international markets.
First introduced a decade ago in Africa, the TVS HLX line has since expanded its footprint to 50 countries across Latin America, Africa, and Asia. To celebrate this achievement and express gratitude towards its customers, TVSM has unveiled the TVS HLX 150F, a new addition to the series that promises enhanced performance, safety, and styling.
The TVS HLX 150F elevates safety and performance with several key features. It is equipped with Trapezoidal LED headlights that not only offer better visibility but are also energy-efficient. The inclusion of a pillion handle rail and a rear load carrier aims to improve grip and convenience for riders.
Additionally, the motorcycle features tubeless tyres for improved stability and lightweight handling, a semi-digital speedometer that combines analogue and digital technology for precision, and front disc brakes for superior control.
Style has not taken a backseat in the design of the TVS HLX 150F. The motorcycle comes with new graphics, a choice of three colours, and a distinctive bold black theme. Furthermore, it boasts an eco-charging port and a newly designed seat for enhanced comfort.
At the heart of the TVS HLX 150F is the ecothrust engine with IOC technology, designed for optimal power, fuel efficiency, and an extended engine life, ensuring reduced maintenance costs and more savings for the rider.
Rahul Nayak, Vice President of International Business at TVS Motor Company, reflected on the journey of the TVS HLX series. "TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base. We couldn't have been happier," he said.
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TVS' global presence is a testament to its commitment to engineering, innovation, and quality. With products sold in over 80 countries across Asia, Africa, Latin America, and Europe, exports constitute nearly 25% of the company's business. This international success underscores the company's technological superiority, high-quality offerings, and robust research and development capabilities.
The launch of the TVS HLX 150F not only marks a significant milestone for TVSM but also reinforces the company's dedication to meeting the evolving needs of its customers through innovative and high-quality products. As TVSM continues to expand its global footprint, its focus on engineering excellence and customer satisfaction remains unwavering.
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