Simple Energy Inaugurates First-ever Store In Vijayawada To Boost EV Accessibility

Updated: Monday, August 26, 2024, 14:07 [IST]

Simple Energy, a prominent electric and clean energy start-up in India, has launched its inaugural Simple Store in Veterinary Colony, Vijayawada, Andhra Pradesh. This launch signifies a major step for the company as it aims to broaden its footprint across various states.

The store is designed to provide an engaging customer experience with interactive elements. Visitors can explore different sections, including a merchandise area and an experience zone that showcases the company's products. The store also features bespoke accessories for the Super EV- Simple One and Simple Dot One, allowing customers to personalise their purchases.

Expansion Plans and Market Strategy

With plans to open five more stores by September and additional locations in the following months, Simple Energy is targeting a substantial market share by the end of this financial year. The company distinguishes itself by manufacturing 95% of its scooter in-house. It also boasts a state-of-the-art production line for motors at its 200,000 sq. ft plant in Shoolagiri, Tamil Nadu.

The new 1300-square-foot Simple Store includes a service centre located upstairs. This setup ensures that customers can easily address any concerns directly with the brand.

Customer Engagement and Product Offerings

Simple Energy's portfolio currently includes two models: the Simple One with a certified range of 212 km and another variant with a range of 151 km. The company is known for producing India's longest-range electric scooter.

Suhas Rajkumar, Founder and CEO of Simple Energy, commented on the launch: "We are excited to announce the opening of our new Simple Store, expanding our presence and aiming to connect with more customers. We are now ready to implement our plans of bringing automobile innovation to a wider audience, and the inauguration of Simple Store is a key example of this strategy in action."

The store's environment aims to educate visitors about electric scooters and sustainability. This initiative aligns with Simple Energy's mission to make electric vehicles more accessible while promoting sustainable practices.

As Simple Energy continues its expansion, it remains committed to enhancing customer experience through innovative retail spaces like the new Simple Store in Vijayawada.