Royal Enfield Trademarks New Logos Ahead Of Motorcycle Launches

Published: Friday, June 7, 2024, 12:00 [IST]

Royal Enfield has trademarked two new loos, in light of their upcoming motorcycles. The first logo, designed in a classic badge style, is intended for the anticipated launch of the Guerrilla 450. It reflects a blend of tradition and modernity, capturing the essence of the brand's evolution.

The second logo, characterized by a unique font, is being considered for Royal Enfield's range of apparel and accessories, aimed at enhancing brand visibility and recognition among consumers. Both logos are pending final approval from relevant authorities before they can be officially incorporated into the brand's marketing and product lines.

The new motorcycles include the Guerrilla 450, Classic 650, Classic 350 Bobber, and Scrambler 650.

Upcoming Motorcycle Highlights

The Guerrilla 450 is expected to launch in India towards the end of June or early July. Spy photos suggest it will have a single-pod instrument screen, circular LED headlight, and a single-piece seat. The bike will likely feature a 452cc liquid-cooled engine, producing 40bhp and 40Nm of torque.

Technical Specifications

The Guerrilla 450 will come with a six-speed transmission and a slipper/assist clutch. Hardware includes a monoshock, telescopic front fork, 17-inch wheels, dual-channel ABS, and disc brakes. A side-mounted exhaust, ride-by-wire throttle, and a 5-inch circular TFT screen are also expected.

Competitive Pricing

In India, the Guerrilla 450 is likely to be priced around Rs 2.5 lakh. It will compete with models like the KTM 390 Duke, Honda CB300R, Triumph Speed 400, and Husqvarna Svartpilen 401. This new range will strengthen Royal Enfield's position in the mid-sized motorcycle market.

Expanding Product Lineup

Royal Enfield's new motorcycle lineup, featuring the Guerrilla 450, Classic 650, Classic 350 Bobber, and Scrambler 650, aims to bolster its presence in the 350cc and 650cc segments. This expansion follows the strategic focus on enhancing these segments, with the Himalayan currently representing the 450cc category.

DriveSpark Thinks

While the new logos have been trademarked, their official use is pending final approval. This step is crucial for determining how and when these logos will be introduced across Royal Enfield's product range.