Royal Enfield Motorcycle Sales In February 2024: Classic Continues To Be A Favourite

Royal Enfield (RE), the international bike manufacturer from India sold 75,935 units internationally during the month of February 2024. Out of these, 67,922 units of motorcycles were sold in India alone.

When compared to February 2023, this is a 5.41% increase in sales, with 64,436 units being sold in the previous year. The 350cc segment holds 92% of Royal Enfield’s sales chart.

Royal Enfield Motorcycle

Classic 350 (28,310 units)

At the Top of the list, holding 41.68% of Royal Enfield’s chart, the Classic 350. RE sold 28,310 units of the Classic 350 in February 2023 with a 3.09% increase in sales when compared to the 27,461 units sold in February the previous year.

Bullet 350 (13,944 units)

Second on the list, is the Bullet 350 with 13,944 units sold. This is an incredible 4.52% increase in YoY sales for Royal Enfield when compared to the 13,341 units sold in February 2023. The Bullet 350 holds 20.53.% of the Royal Enfield’s sales chart.

Rank Royal Enfield Feb-24 Feb-23 Growth (%)
1 Classic 350 28,310 27,461 3.09
2 Bullet 350 13,944 13,341 4.52
3 Hunter 350 12,122 12,925 -6.21
4 Meteor 350 8,125 6,698 21.30
5 Himalayan 2,278 2,841 -19.82
6 650 Twins 2,070 1,170 76.92
7 Super Meteor 1,073 - -

Hunter 350 (12,122 units)

Royal Enfield’s Hunter 350 takes home third place and 17.85% of Royal Enfield’s sales chart. The Hunter 350 had a -6.21% decrease in sales in February 2024 with 12,122 units sold when compared to the previous year's 12,925 units sold.

Meteor 350 (8,125 units)

The Royal Enfield Meteor 350 sold 8,125 units in February 2024, which is an impressive 21.30% YoY growth as compared to February 2023’s 6,698 units sold, with the Meteor 350 taking fourth place with 11.96% of the total units sold last month.

Himalayan (2,278 units)

Royal Enfield sold 2,278 units of the Himalayan in February 2024 which is 3.35% of the sales chart. Sales for February 2024 were -19.82% less than the previous year's 2,841 units sold in February 2023.

Continental GT 650 and Interceptor 650 (2,070 units)

The 650 twins from Royal Enfield had an incredible 76.92% growth in YoY sales, with 2,070 units being sold in February 2024 when compared to the 1,170 units sold the previous year. The GT 650 and the Interceptor hold 3.05% of Royal Enfields sales charts for February 2024.

Super Meteor 650 (1,073 units)

The newcomer on the block, the Royal Enfields Super Meteror sold 1,073 units in February 2024. The Super Meteor holds 1.58% of Royal Enfield's sales for the month of February 2024.

Article Published On: Wednesday, March 20, 2024, 13:27 [IST]
Read more on: #sales #royal enfield
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