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Ola Electric Unveils 'BOSS 72-hour Rush' With Up To ₹30,000 Discounts On S1 Scooter Line-up
Ola Electric is making headlines with its aggressive pricing strategy through the 'BOSS 72-hour Rush’. This initiative is a highlight of its Biggest Ola Season Sale, aimed at the festive season.
What Are The Benefits?
From the 10th to the 12th of October, the company is offering the Ola S1 scooter at a starting price of ₹49,999, along with additional perks valued up to ₹25,000 for the S1 series. The S1 X 2kWh model is notably available at this special price, albeit in limited daily stocks, while the top-tier S1 Pro model comes with a discount of up to ₹25,000 and an extra ₹5,000 bonus for exchanges.
As part of the 'BOSS 72-hour Rush’, Ola Electric is extending multiple incentives to customers. These include significantly reduced prices on the S1 X 2kWh model, substantial discounts across the S1 range, and an exchange bonus on the S1 Pro.
Further enhancing the value, the company is also offering a comprehensive 8-year/80,000 km battery warranty at no additional cost, select finance offers on credit card EMIs, a complimentary upgrade to MoveOS+, and free charging credits. Such a comprehensive package of benefits underlines Ola Electric's commitment to making electric mobility accessible and appealing to a wider audience.
The company’s expansive S1 portfolio showcases six variants, designed to meet diverse customer needs and range preferences. The portfolio spans from the budget-friendly S1 X series, with prices starting at ₹74,999, to the more premium S1 Pro and S1 Air models, priced at ₹1,34,999 and ₹1,07,499, respectively. This pricing strategy caters to both the mass market and premium segments, ensuring there is an Ola Electric scooter for nearly every type of rider.
Expanding the Service Network
In addition to its competitive pricing and product offerings, Ola Electric is also focusing on enhancing its customer service experience. The company recently unveiled the #HyperService campaign, which aims to double its service network to 1,000 centres by December of the current year.
Furthermore, through the Network Partner Program, Ola Electric is set to expand its sales and service footprint across India, targeting a growth to 10,000 centres by the end of 2025. This ambitious expansion plan also includes training 1 lakh third-party mechanics, ensuring that a wide array of service professionals across the country are equipped to support electric vehicles.
Introducing the Roadster Motorcycle Series
Looking ahead, Ola Electric unveiled its forthcoming Roadster motorcycle series at the 'Sankalp’ annual event in August 2024. This new lineup, featuring the Roadster X, Roadster, and Roadster Pro models, promises to introduce several firsts in technology and performance within the segment.
With battery capacities ranging from 2.5 kWh to 16 kWh, these motorcycles are priced starting at ₹74,999, moving up to ₹1,99,999. This announcement further cements Ola Electric’s position as a prominent player in India’s electric mobility sector, continuously innovating and expanding its product range to meet evolving consumer demands.
Ola Electric's recent initiatives, from the 'BOSS 72-hour Rush’ sale to the expansion of its service network and the announcement of the Roadster motorcycle series, showcase the company's aggressive push to lead and transform the electric vehicle market in India. By making electric mobility more affordable, accessible, and exciting, Ola Electric is not just selling vehicles; it's driving a significant shift towards sustainable transportation.
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