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Honda Shine 100 Celebrates First Anniversary With Over 3 Lakh Units Sold In India
Honda Motorcycle and Scooter India (HMSI) recently celebrated the first anniversary of the Shine 100, marking a significant milestone in the entry-level sector in India. Over 3 lakh units have been sold since its launch, showcasing the model's popularity and acceptance among Indian consumers.
The Shine 100 has been lauded for its modern design, dependable performance, superior fuel efficiency, and excellent value for money, making it a top pick for first-time buyers.
To mark this occasion, HMSI organized mega delivery events across several cities, further cementing the Shine 100's status in the market. The model's success reflects in HMSI's growth in the 100-110cc motorcycle segment in FY'24, bolstered by a robust sales and service network of over 6,000 touchpoints nationwide.
Mr. Tsutsumu Otani, Managing Director, President & CEO of HMSI, commented on the achievement, stating the Shine 100's successful year underlines the company's dedication to offering affordable and reliable products. He emphasized Honda's commitment to delivering exceptional value and a satisfactory ownership experience to its customers.
Mr. Yogesh Mathur, Director of Sales and Marketing at HMSI, expressed his delight at the model's warm reception. He highlighted that the Shine 100 has made its mark with its contemporary design, superior mileage, and value for money, earning the trust and support of a diverse customer base.
The introduction of the Shine 100 at Rs 64,900 (ex-showroom, Delhi) represents HMSI's effort to make mobility more accessible and affordable in India. The motorcycle features a new 100cc OBD2 compliant PGM-FI engine with Enhanced Smart Power (eSP) technology, delivering 7.28bhp and 8.05Nm of peak torque.
Additionally, HMSI offers a special 10-year warranty package (3 years standard + 7 years optional extended warranty) for Shine 100 buyers, ensuring long-term reliability and peace of mind.
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The Shine 100's launch has not only expanded HMSI's portfolio but also fortified the Shine brand's legacy in the competitive 100cc motorcycle segment. With its combination of performance, efficiency, and affordability, the Shine 100 continues to attract a broad spectrum of customers, promising to maintain its strong position in the market.
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