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Hero MotoCorp Inaugurates New Delhi's First 'Premia' Store: A Strategic Move
Hero MotoCorp, the world's largest motorcycle and scooter manufacturer, has launched its first 'Premia' store in New Delhi. This new outlet is situated in the Naraina industrial area, a well-known auto hub.
The store showcases eight models and includes distinct zones for Hero, VIDA, and Harley-Davidson products. The Premia stores are part of Hero MotoCorp's strategy to enhance its premium offerings.
Expanding Network Of Premium Stores
Hero MotoCorp has been swiftly increasing its network of premium stores across India. Currently, there are over 40 Premia stores operating in more than 35 cities. These stores are designed to offer a superior customer experience.
The architecture of Hero Premia stores is modern and appealing, incorporating engaging digital technologies. Customers receive personalized advice from professionally trained Premia Sales consultants. Additionally, the Premia Service provides an exceptional in-service experience through exclusive technical experts.
Inauguration Ceremony Highlights
During the inauguration ceremony, Dr Pawan Munjal, Executive Chairman of Hero MotoCorp, handed over the keys of the Mavrick 440, VIDA V1, and Harley-Davidson X440 to the store's first customers. This event marked a significant milestone for the company.
The Hero Premia stores display a wide range of premium products from Hero MotoCorp. These include models such as the Mavrick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R, and VIDA V1. The outlets also feature merchandise and accessories from both Hero MotoCorp and Harley-Davidson.
This new store in New Delhi is expected to set a benchmark for future expansions. It reflects Hero MotoCorp's commitment to providing a best-in-class premium experience to its customers.
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