Hero MotoCorp Officially Enters The Philippine Market With TMC

Published: Friday, August 2, 2024, 12:45 [IST]

Hero MotoCorp, the largest motorcycle and scooter manufacturer globally, has officially entered the Philippine market. This entry is in collaboration with Terrafirma Motors Corporation (TMC), marking a significant step in Hero MotoCorp's global expansion strategy.

TMC will exclusively assemble and distribute Hero MotoCorp's products and services in the Philippines. The partnership, initially announced in October 2022, has now come to fruition with the start of operations.

Manufacturing and Retail Operations

A modern assembly unit and parts warehouse have been set up at TMC in Laguna, Philippines. Spanning over 6,000 square meters, this facility has an annual capacity of more than 150,000 units. It will produce popular models like the Hero Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.

Retail operations have also commenced, offering the Xpulse 200 4V at PHP 140,000, the Hunk 160R 4V at PHP 99,900, and the Xoom 110 at PHP 69,900. Each product includes a two-year or 24,000-kilometer warranty.

The partnership has established a comprehensive retail network with over 350 customer touchpoints. There are plans to expand this network rapidly by year-end.

Strategic Partnership

Niranjan Gupta, CEO of Hero MotoCorp, expressed optimism about this expansion. "Our operations in the Philippines will enhance our global footprint. Partnering with TMC, a distinguished member of the Columbian Group, we are set to quickly establish and grow our market presence," he said.

Bienvenido Sanvictores Santos, Chairman of TMC, shared similar sentiments. "We are thrilled to partner with Hero MotoCorp, a world leader in the automotive industry. By combining Hero MotoCorp's global expertise with our local knowledge, we aim to make a significant market impact," he stated.

Global Presence

Hero MotoCorp is currently present in 48 countries. It has tech centres in India and Germany and manufacturing facilities in India, Colombia, and Bangladesh.

This strategic move into the Philippine market represents another milestone for Hero MotoCorp as it continues to expand its global reach.