BPCL Joins Forces With Bounce Infinity To Promote EV Adoption Through New EDrive Stores

BPCL and Bounce Infinity's partnership introduces eDrive stores at select BPCL outlets to encourage electric vehicle adoption in India. This initiative aims to transform fuel stations into energy hubs, offering electric two-wheelers and charging points to customers.

Updated: Friday, June 21, 2024, 20:14 [IST]

Bharat Petroleum Corporation Limited (BPCL), India's second-largest government-owned downstream oil producer, has partnered with Bounce Infinity, a leading Indian electric scooter manufacturer. This collaboration aims to boost electric vehicle (EV) adoption across India by launching "eDrive stores" at select BPCL retail outlets.

Pardeep Goyal, Business Head, Retail at BPCL, said, "At BPCL, we are continually advancing our services to support the nation's sustainability goals. Partnering with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that cater to the evolving needs of our customers and contribute to environmental sustainability."

Expanding EV Accessibility

The new BPCL "eDrive stores" will serve as multi-brand hubs for selling electric two-wheelers. These stores will be strategically located at BPCL retail outlets to make EVs more accessible and raise awareness among potential EV buyers. For the first time, consumers can purchase electric two-wheelers directly from BPCL fuel stations, easing the transition from internal combustion vehicles to electric ones.

This initiative leverages BPCL's extensive network to convert select fuel stations into EV hubs where customers can buy, experience, and test ride Bounce Infinity's electric scooters. The eDrive stores will be operated either by Bounce Infinity or through BPCL's dealer network, ensuring a seamless customer experience.

Enhancing Customer Convenience

Each eDrive store will be equipped with charging points, making it convenient for customers to charge their vehicles on-site. This setup aims to provide a comprehensive service experience for EV owners and potential buyers.

Vivekananda Hallekare, CEO and Co-founder of Bounce Infinity, commented, "This partnership strengthens our goal of sustainable mobility solutions. Bounce Infinity will now leverage BPCL's extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers. The flexible operation model of eDrive stores ensures consistent adherence to the highest quality standards and operational efficiency across all locations."

Dealer Opportunities and Market Expansion

This collaboration opens up new opportunities for BPCL dealers to become key players in the EV revolution. Bounce Infinity will provide marketing support, inventory management, and training to BPCL's dealers operating eDrive stores. This ensures consistent product availability and enhances customer satisfaction.

By targeting petrol two-wheeler owners who visit BPCL stations for refuelling, this partnership aims to encourage a smooth transition to EVs. It represents a significant step in expanding BPCL's market presence in India's growing EV sector.

Commitment to Sustainability

The strategic placement of eDrive stores at BPCL's extensive network of retail outlets will increase visibility and customer engagement. This move solidifies BPCL's role in promoting sustainable mobility solutions while enhancing its position in the competitive EV market.

This collaboration not only strengthens BPCL's market standing but also underscores its commitment to sustainable mobility solutions. It aims to provide seamless customer experiences, educate the public about EV technology, and drive forward-thinking innovations for a cleaner future.