Triumph's 400cc Bikes Triumph: Hit 50,000 Sales Mark Globally, Anniversary Discount Offer Announced

Updated: Monday, July 1, 2024, 20:47 [IST]

Bajaj Auto Ltd and Triumph Motorcycles have marked the first anniversary of their India-produced Speed and Scrambler 400x motorcycles, which have sold over 50,000 units in more than 50 countries worldwide. The bikes are manufactured at Bajaj Auto's new Chakan plant in Pune.

To celebrate this milestone and show appreciation for customers' strong acceptance of the new models, a special anniversary offer of Rs. 10,000 off on the ex-showroom prices of Speed 400 and Scrambler 400X has been announced.

A Global Success Story

The first made-in-India Triumph 400cc motorcycles were unveiled on June 27th, 2023, in London to a global audience as a result of the partnership between Triumph Motorcycles and Bajaj Auto. The bikes were launched in India in July 2023 and received an overwhelming response, with 10,000 bookings within the first ten days.

Today, they have established themselves as a favourite among motorcycle enthusiasts due to their unmatched performance, agile handling, and iconic British style.

1st Anniversary Celebration Offer

Triumph fans can now avail of a special discount of Rs. 10,000 on the ex-showroom price of the Speed 400 and Scrambler 400X until July 31st, 2024. The Speed 400 will be available at Rs 2.24 lacs and the Scrambler 400X at Rs 2.54 lacs ex-showroom price (Delhi).

Since its launch, Bajaj Auto has significantly expanded its Triumph dealer network from 15 dealerships to over 90 today, making Triumph motorcycles available in more than 70 cities across India.

Network Expansion and Growing Triumph Community

Rakesh Sharma, Executive Director of Bajaj Auto Ltd., commented on the milestone by highlighting the world-class capability of Indian manufacturing and the steady establishment of the Modern Classics category in India.

Paul Stroud, Chief Commercial Officer of Triumph Motorcycles UK, also praised the collaboration with Bajaj Auto for enabling them to bring the Triumph brand to more riders worldwide while maintaining high quality and premium finish.

In addition to network expansion, the Triumph community in India has grown rapidly since the launch of the Triumph 400cc motorcycles. Numerous rides and community activities like 'Triumph Bike Nights', 'Welcome Rides', 'Scrambler Rides', and the epic 'North-East Tour' have brought Triumph owners together over the past year.

This first-anniversary milestone showcases not only the successful collaboration between Bajaj Auto and Triumph Motorcycles but also highlights India's manufacturing capabilities on a global scale. With an expanding network and growing community of enthusiasts, it is evident that these motorcycles have made a significant impact on both Indian and international markets.